RESEARCH DESIGN METHODS

Whether you are investigating a new product concept, launching or testing a new product, considering market expansion or market opportunity or you are interested in knowing what your competitor’s strategies are, SIS can help you with the design of your research project.  SIS provides you with a recommended research design that will provide you with answers and satisfy your business objectives.  Our research design offers you alternative and innovative methods that can fit your budget.

Our research design methods include:

  • Desk research
  • Qualitative research methods [In-depth interviews, Focus groups]
  • Quantitative research methods [telephone surveys, online surveys]
  • Street and mall intercepts
  • Home use tests
  • Social media methods
  • Applied Analytics – Statistical methods [ e.g. conjoint analysis ]
  • Market intelligence interviews
  • Neuro/sensory testing
  • Eye Tracking
  • Big Data Solutions
  • Strategic Analysis

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