Selected Experience in the Alcoholic Beverage Industry

• Conducted a global online survey on attitudes and behavior towards wine

• Conducted focus groups for a new beer can in US for a European beer manufacturer.

• Quantitative study among Hispanics living in L.A, Chicago and Houston in order to test 4 different alternatives of packages for a new product concept for beer in US.

• Conducted mall intercepts among several beer drinker segments for a US brewing company in the Houston Area

• Conducted focus groups for vodka in US.

• Conducted home visits to gain insight in the beer drinking habits, attitudes towards home beer drinking and draft beer.

• Developed, wrote, and optimized consumer insights and qualitatively checked feasibility and fitted to consumers.

• Developed, wrote, and optimized concepts belonging to the most promising consumer insights.

• Conducted a beer test in the US for a new product concept for light beer.

• Quantitative survey for a manufacturer of spirits in the USA and Europe.

• Conducted focus groups in several Asian countries for cognac drinkers.

• Conducted a taste test of alcoholic beverages in Puerto Rico.

• Conducted multi-phase intercept study at upscale bars in NYC to guide an Asian beer producerÕs market entry.

Selection of Our Current and Past Clients

• Coors

• Grolsch

• Heineken

• Seagrams

• Tecate