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Selected Experience in the Apparel and Textile Industry

  • Conducted a comprehensive market assessment of the market size, retail and wholesale volume, segmentation, pricing, imports and exports, and legal issues for the following apparel segments in US:

    Infant wear

    Boys clothing

    Menswear

    Women’s wearWomen’s suits

    Swimwear

  • Conducted focus groups for upscale women for their attitude on select designer apparel.

  • Conducted focus groups in Asia for teens attitudes toward Western clothing.

  • Conducted focus groups in Europe, Asia, and the US on handbags and accessories.

  • Mall Intercepts in the US on consumers attitudes toward retail clothing of store brand names.

  • Conducted focus groups for brand name items.

  • Conducted a protective/chemical apparel study in US.

  • Conducted several studies in US which analyzed the marketing strategies of chain stores.

  • Conducted a fashion study in New York for an Italian clothing manufacturer and designer.

  • Conducted a woven fabric market study in US for an Asian firm.

  • Conducted a study on “grey” goods imported into US.

  • Conducted a study in Japan for sneakers.

  • Conducted textile market intelligence study in USA and Europe

  • Conducted focus groups to obtain behavioral, attitudinal, and shopping preference information.

 

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   SIS Experience in the Apparel and Textile Industry

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