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Selected Experience in the Boating Industry

  • Conducted focus groups in the US to determine boaters’ preferences for leisure boats

  • Conducted a quantitative study of US boaters to determine price points for boat purchases

  • Conducted focus groups in Europe to determine boaters preferences for leisure boats

  • Conducted a mystery shopping study for leisure boats to determine competitive prices and product offerings

 

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   SIS Resume of Experience in the Boating Industry