Selected Experience in Brand Research

Brand Image

• Brand image study for a major airline conducted via CATI in US and the UK. Respondents were international leisure and business travelers.

• Conducted mall intercepts in US on consumers attitudes toward retail clothing store brand names.

• Conducted focus groups for brand name items.

• Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.

• Quantitative Glass Manufactures Brand Image Survey in US.

• Quantitative Brand Image Survey for a Glass Manufacturer.

• Conducted an intercept study on brand image for food companies

Brand Equity

• Global Branding study for confectionery firms for an Asian advertising company.

• Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina. We conducted a pre and post wave of telephone interviews discussing these media campaigns.

• Conducted a brand equity and awareness study on the North American furniture market.

• Conducted a brand equity and brand research strategy study for a major aerospace company in the North American market. In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this research to refine their marketing strategies and to inform next generation aircraft engine initiatives.

Brand Identity

• Conducted mall intercepts in the US on consumers attitudes toward retail clothing store brand names.

• Conducted focus groups for brand name items.

• Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.

Brand Strategy

• Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.

• Conducted a European Brand Solution Study with radiologists.

• Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.

• Successful Brand Management Techniques in US Retail Industry.

• Repositioned the brand strategy of a window manufacturing client to target professional contractors.

• Conducted IDIS to evaluate the corporate brand slogans of a mayor cell phone manufacturer

Selected Experience by Industry

Automotive

• Conducted face-to-face interviews to assess an auto show’s contribution to brand interest

Apparel

• Mall Intercepts in the US on consumers attitudes toward retail clothing store brand names.

• Conducted focus groups for brand name items.

• Conducted in-depth research program and delivered final report containing information about apparel company’s competition, brand strengths, unique market position, target market, product extensions, and opportunities to capture markets.

• Conducted focus groups to obtain behavioral, attitudinal, and shopping preference information.

• Conducted a market research program to determine the global market position, including a full analysis of the brand and the feedback from stakeholders on future business models.

Chemical & Energy

• Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.

Confectionary

• Conducted a global branding study for confectionery firms for an Asian advertising company.

Consumer and Packaged Goods

• Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.

Healthcare

• Recruited patients who underwent refractive eye surgery to provide product recommendations and suggestions for post-operative dry eye.

• Conducted market research program to aid in the “Brand ID” for new Botox product.

Imaging

• European Brand Solution Study with Radiologists

Information Technology

• Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.

• Conducted IDIS to evaluate the corporate brand slogans of a mayor cell phone manufacturer

Industrial

• Quantitative Brand Image Survey on glass manufacturers in the US.

• Quantitative Brand Image Survey for a Glass Manufacturer.

• Brand Image study for US and Europe for Industrial Cleaning products by end use market segments.

• Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina. We conducted a pre and post wave of telephone interviews discussing these media campaigns.

Pharmaceutical

• Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.

• Conducted market research study in order to fine-tune the logo, icon and package design for a new medication.

Retail

• Successful Brand Management Techniques in the US Retail Industry.

Travel & Tourism

• Brand image study for a major airline conducted via CATI in US and the UK. Respondents were international leisure and business travelers.

• Nation Branding study to determine the image of a major East-Asian country.