Resume of Experience in Children’s Research

• Conducted focus groups in Asia for teens attitudes toward Western clothing.
• Conducted focus group study of Diabetes patients to assess new product concepts.
• Conducted a girls’ toy test in France and Germany with focus groups.
• Conducted a global doll house study with focus groups, study covered Asia, Europe and Latin America.
• Conducted focus groups in the US for a new product concept for a toy.
• Conducted focus groups with Asian and Hispanic children in the US regarding their attitude toward dolls.
• Conducted a competitive intelligence study for a major toy manufacturer on new product development strategies.
• Conducted several focus groups on “brainstorming” for a new product development strategy for a toy manufacturer.
• Conducted a competitive intelligence study for retailers in the toy business.
• Conducted a market assessment of the video gaming industry for children.
• Conducted a study in Birmingham, UK for the feasibility of a fast food location.

A sample of our past and current clients

• Coleco
• Fisher Price
• Toys R Us