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Summary of Project Experience in the Consumer Electronics Industry
- Conducted consumer surveys to determine preference for consumer electronic equipment.
- Conducted consumer surveys in the digital camera market.
- Conducted focus groups for US consumers to test new consumer products in the digital camera market.
- Conducted national and international market study regarding flat panel plasma and LCD televisions.
- Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.
- Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.
- Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.
- Conducted focus groups on MP3 usage.
- Market study on TV callbacks.
- Conducted consumer intercept study at a major convention center in New York.
- Conducted study to understand how people used a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.
- Conducted research study on users of the Mac operating system.
- Conducted focus groups of mobile phone users who reflected market share of top brands.
- Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.
- Conducted feasibility study to assess the launch of AV products in various Asian markets.
- Intercepted pre-paid mobile phone users in Thailand for a study
- Conducted interviews in Israel and South Africa with TV purchase decision-makers who had recently purchased an LCD TV
- Conducted qualitative and quantitative market contact audit of HHP (mobile phones) and CTV products in Mexico
- Conducted a study in order to understand the lifestyle and TV related environment of Premium seeker in the US
- Market potential study for garbage disposals in the Russia using in-depth interviews with wholesalers.
- Conducted a segmentation study on digital still cameras.
- Conducted a qualitative study on home theater
- Intercept of pre-paid mobile phone users in Thailand for a survey
A sample of our past and current clients
- Apple
- Infocomm. International
- LG
- Samsung
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