Resume of Experience in Ethnic Research

• Conducted qualitative study among Hispanics living in L.A., Chicago, and Houston in order to test alternative beer packages.
• Conducted several focus groups on the living standards of Hispanic and Asian groups.
• Conducted a study of upscale Hispanic clients to determine their investment patterns in Southern Florida.
• In-store interviews with customers and employees at delis and ethnic food stores.
• Interviewed barbers and African American men who shave their heads and/or faces with razors in order to analyze a variety of facial care and shaving products.
• Conducted focus groups analyzing the attitudes of different ethnic groups toward different types of music.
• Conducted focus groups with Asian and Hispanic children in the US regarding their attitude toward dolls.
• Conducted nationwide survey of Hispanic consumers to determine key political issues of interest to them