Resume of Experience in the Fragrance Industry

• Conducted "sniff" tests for a new fragrance product with mall intercepts in New York, Los Angeles, and Chicago.
• Market testing of new product usage for new hand cream and skin lotion products.
• Conjoint analysis of the price/value trade off for specific eau de toilette and perfume products.
• Conducted new product testing for men's cologne products.
• Logo testing for women's fragrance products.
• Conducted focus groups in China for women's fragrance products.
• Market intelligence study on business travelers who purchase fragrance products at duty-free shops in airports.
• Interviewed high-end fragrance consumers about potential ads for a new perfume.
• Market segmentation study on affluent women and their opinions on luxury fragrances.
• Conducted focus groups for fragrance testing as a part of a perfume sensuality study.

A sample of our past and current clients

• Armani
• Avon
• Calvin Klein
• Chanel
• Dior
• Estee Lauder
• Ferragamo
• Givenchy
• Gucci
• Helena Rubinstein
• Versace