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Summary of Project Experience in the Household Cleaning Products Market

  • Conducted Focus groups in the US for new product concepts for new product concepts for household cleaning products in North America, Latin America, Europe, and Asian markets.
  • Conducted In-Depth interviews for retailers, dealers and channels of distribution for household cleaning products.
  • Conducted quantitative [CATI] US survey for market sizing for new household cleaning product in North America and Europe.
  • Conducted focus groups for consumers for new product household cleaning products in six regions of the US market.
  • Conducted ethnography studies for US consumers in their use of household cleaning products.
  • Conducted an online survey of US consumer households on their attitudes and usage of household cleaning products.

A sample of our past and current clients

  • Colgate Palmolive
  • Procter & Gamble
  • SC Johnson/Diversey Lever

 

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   SIS Summary of Project Experience in the Household Cleaning Products Market