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Summary of Project Experience in the Imaging Industry

  • Quantitative study in France, Germany, and Italy to test 5 different names of a new product for radiologists.
  • European Brand Solution Study with Radiologists.
  • Qualitative Global in-depth Study with Radiologists.
  • Global study which surveyed radiologists usage of specific equipment.
  • Ongoing research tracking program for the film and imaging industry; tracking domestic and international competitor prices, technology, distribution, promotion and strategy. Competitors included Kodak, Agfa/Sterling, Fuji, Konica and GE Medical Imaging.
  • Focus groups for a new thermal imaging camera for fire fighters.
  • Developed competitor profile reports in the imaging industry, which covered new product development activities, international strategy and merger and acquisition activity.
  • Conducted a usage and attitude study for consumer’s perception and usage of private label film in the US.
  • Market study on X-Ray film technology in Asia which estimated the market size, potential, pricing, distribution channels, etc.
  • Market Assessment project on the Projector Screen Market.
  • Study on elite chrome film products in Europe
  • Competitive intelligence study on several producers of film in Europe
  • Conducted a segmentation study on digital still cameras.

A Sample of Our Past and Present Clients

  • 3M Corporation
  • Fuji
  • Agfa/Sterling
  • Teikoku Databank America
  • Kodak Health Imaging

 

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   SIS Summary of Project Experience in the Imaging Industry

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