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Resume of Experience in the Personal Care Products Industry

Hair Care

Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.

Competitive Intelligence Tracking Studies to identify new products.

Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.

Skin Care

Conducted mall intercept product to determine consumers’ attitudes toward a new skin care products.

Conducted market entry study for skin care products in China.

Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.

Study created for the development and launch of a high-end skin care product line with a focus on understanding the target’s attitudes and to develop product concepts.

Oral Care

Conducted ongoing tracking studies for new oral care products.

Conducted focus groups for a new toothbrush in the US.

Toothbrush Distributor Research in the US for an Asian firm.

Vision Care

Conducted studies in Europe to determine competitor contact lens products.

Conducted focus groups for consumers in Europe for hard and soft contact lens.

Competitive study of Vision Care laboratory in US.

Perfume

Conducted Focus Groups for fragrance testing (Perfume Sensuality Study).

A sample of our past and current clients

Avon

Bausch & Lomb

Colgate Palmolive

Goldwell

Estee Lauder

Lever Brothers

Primavera

Procter and Gamble

Revlon

Shiseido

Firmenich International Fine Fragrance Center

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SIS Resume of Experience in the Personal Care Products Industry

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Resume of Experience in the Personal Care Products Industry

Hair Care

Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product. Competitive Intelligence Tracking Studies to identify new products. Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.

Skin Care

Oral Care

Conducted ongoing tracking studies for new oral care products. Conducted focus groups for a new toothbrush in the US. Toothbrush Distributor Research in the US for an Asian firm.

Vision Care

Conducted studies in Europe to determine competitor contact lens products. Conducted focus groups for consumers in Europe for hard and soft contact lens. Competitive study of Vision Care laboratory in US.