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Resume of Experience in the Publishing Industry

  • Conducted numerous advertising recall tests in Europe for a major information technology provider to test the recall of ads in business newspapers and journals in the following countries: the UK, France, Germany, Italy, Spain, Brazil, Argentina, Mexico, Japan, Australia, and other nations.
  • Conducted focus groups in Europe, Asia, and the US to determine attitudes toward readership.
  • Tested a new product concept for a medical journal with physicians and nurses.
  • Conducted a customer satisfaction study in Europe for users of a directory and CD Rom project.
  • Conducted a study on the migration of usage from a directory to CD-Rom to the Internet in Europe.
  • Conducted a study for the potential of an existing publishing product in Japan with focus groups of engineers and purchasing agents.
  • Competitive Intelligence Study of key suppliers of trade directories of industrial products.
  • Quantitative survey in Europe of current advertisers, prospective advertisers and past advertisers.
  • Conducted in-depth interviews of readers of home journals.
  • Recruited focus groups for readers of special interest magazines in New York.
  • European Competitive Intelligence Study for a major Business company.
  • Conducted study on a major internet provider’s vision for the next generation of software.
  • Conducted CATI Interviews with respondents who manage day to day operations in UK, France, and Germany.
  • Conducted In-Depth Interviews and Online Survey to gain an understanding of how a publishing company’s customers allocate their time and budgets in regards to advertising, promotion, and marketing.

A sample of our past and current clients

  • The New England Journal of Medicine
  • Thomas Publishing
  • Ziff Davis
  • Google

 

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SIS International Market Research is a leading global market research firm providing full-service research, market intelligence, market opportunity research, brand research, supply chain research and strategic research. The company services over 50 industries with key practices in Consumer, Business to Business (B2B), Medical, Healthcare, Industrial, Automotive, Financial Services, Education, Food and Beverage, Chemicals & Energy, Real Estate, IT & Technology, Insurance, Construction, Retail, Media, Entertainment, FMCG, Aerospace & Defense, Travel & Tourism sectors, and beyond. Contact SIS at research@sisinternational.com and let us discuss with you how we can add value to your organization.
   SIS Summary of Project Experience in the Publishing Industry



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