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Resume of Experience in the Toy Market

  • Conducted tests of toys for girls in focus groups from France and Germany.
  • Global doll house study with focus groups from Asia, Europe, and Latin America.
  • Conducted focus groups in the US for a new toy concept.
  • Conducted focus groups for children with Asian and Hispanic background living in the US about their attitude toward dolls.
  • Competitive Intelligence study for a major toy manufacturer on new product development strategies.
  • Conducted several focus groups to "brainstorm" a new product development strategy for a toy manufacturer.
  • Competitive Intelligence study for retailers in the toy business.
  • Conducted a market assessment of the video gaming industry for children.
  • Conducted a study in Birmingham, UK for the feasibility of a fast food location.

A sample of our past and current clients

  • Coleco
  • Fisher Price
  • Toys R Us

 

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SIS International Market Research is a leading global market research firm providing full-service research, market intelligence, market opportunity research, brand research, supply chain research and strategic research. The company services over 50 industries with key practices in Consumer, Business to Business (B2B), Medical, Healthcare, Industrial, Automotive, Financial Services, Education, Food and Beverage, Chemicals & Energy, Real Estate, IT & Technology, Insurance, Construction, Retail, Media, Entertainment, FMCG, Aerospace & Defense, Travel & Tourism sectors, and beyond. Contact SIS at research@sisinternational.com and let us discuss with you how we can add value to your organization.
   SIS Summary of Project Experience in the Toy Market