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Resume of Experience in Youth Market Research and Social Media Market Research

Conducted numerous focus groups in Shanghai on China’s Generation Y, born between the years’ 1980 and 1990. The research was published in the first book on this topic [China’s Generation Y by Michael Stanat, SIS International Research], and was distributed worldwide.

Conducted extended ethnography in Shanghai households to study how Chinese youth interact with parents, use technology, pursue education, spend their leisure time and consume products

Sponsored, published and promoted one of the first and most influential books on China’s Youth and China’s Generation Y

Conducted focus groups among diabetic youth in NYC for a pharmaceutical clients

Conducted SIS Netnography and In-Depth Interviews on a niche group of women aged between 18 and 25 to develop insights for a communications strategy.

Conducted focus groups among young adults in NYC aged 18-25 for new product concept testing on laptops

Conducted an online market research study at a prestigious American east coast university about athlete versus non-athlete perceptions towards a beverage product.

Conducted focus groups among American students to analyze their perceptions on a private US university

Conducted a global market research study of students to gain their perceptions of studying at an American university

Conducted a study of students in China to understand behavior surrounding a foreign language exam

Conducted for a major US university a youth attitudes recruitment of high school students, recently arrived in the US, who were probed on their attitudes toward oil exploration, refineries, and energy in general.

Recruited, hosted and moderated 16- 18-year olds for a cell phone study to explore new features and benefits.

 

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SIS International Market Research is a leading global market research firm providing full-service research, market intelligence, market opportunity research, brand research, supply chain research and strategic research. The company services over 50 industries with key practices in Consumer, Business to Business (B2B), Medical, Healthcare, Industrial, Automotive, Financial Services, Education, Food and Beverage, Chemicals & Energy, Real Estate, IT & Technology, Insurance, Construction, Retail, Media, Entertainment, FMCG, Aerospace & Defense, Travel & Tourism sectors, and beyond. Contact SIS at research@sisinternational.com and let us discuss with you how we can add value to your organization.
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