M a r k e t R e s e a r c h S t r a t e g y R e s e a r ch P a r t i c i p a t e i n F o c u s G r o u p s
EYE TRACKING AND SENSORY RESEARCH admin
EYE TRACKING AND SENSORY RESEARCH
Why use sensory research?While traditional cognitive research provides information on consumers’ perception of the product or service, the body sometimes reacts in a different way and can “tell a different story.”At SIS, we have learned that the combination of traditional cognitive research plus the use of neuro or sensory research delivers a more complete picture of consumers’ attitudesand perceptions and it delivers a more complete picture.Methods such as Eye tracking are effective in evaluating has consumers will use products, respond to advertisements and how they respond to different types of food and fragrances.Eye tracking is an effective method in evaluating shopper behavior and purchases.Sensory research delivers “heat maps” of consumers’ physiological reaction to a wide range of products.
SIS can employ sensory research to help you with:
Food and fragrance testing
SIS has partnered with the “best in class” eye tracking and sensory research or neuro psychology research firms.
We offer a full range of the following methods:
eye tracking [applicable for “in-store” and also for online sensory testing]
delivery of heat maps
sensory projections for advertising testing
applications in the consumer, healthcare, consumer package goods, cosmetics, food, retail, travel, and other market segments