EYE TRACKING AND SENSORY RESEARCH 2017-10-10T15:16:50+00:00

EYE TRACKING AND SENSORY RESEARCH

Why use sensory research?  While traditional cognitive research provides information on consumers’ perception of the product or service, the body sometimes reacts in a different way and can “tell a different story.”  At SIS, we have learned that the combination of traditional cognitive research plus the use of neuro or sensory research delivers a more complete picture of consumers’ attitudes  and perceptions and it delivers a more complete picture.  Methods such as Eye tracking are effective in evaluating has consumers will use products, respond to advertisements and how they respond to different types of food and fragrances.  Eye tracking is an effective method in evaluating shopper behavior and purchases.  Sensory research delivers “heat maps” of consumers’ physiological reaction to a wide range of products.

SIS can employ sensory research to help you with:

  • Shopper behavior
  • Usability testing
  • Advertising testing
  • Media measurement
  • Food and fragrance testing
  • Package testing

SIS  has partnered with the “best in class”  eye tracking and sensory research or neuro psychology research firms.

We offer a full range of the following methods:

  • eye tracking [applicable for “in-store” and also for online sensory testing]
  • sensory research
  • neuro/psychology testing
  • delivery of heat maps
  • sensory projections for advertising testing
  • applications in the consumer, healthcare, consumer package goods, cosmetics, food, retail, travel, and other market segments

Contact: research@sisinternational.com  Ruth Stanat +1 212 505 6805 for further information

Clients who utilize the above service may also be interested in…

USABILITY TESTING

USABILITY TESTING

We determine what benefits customers need and their perceptions of risk and costs.
INTEGRATED RESEARCH SERVICES

INTEGRATED RESEARCH SERVICES

The approach enables us to assess consumer interaction with stimuli across all channels of the human experience.