ONLINE FOCUS GROUPS 2017-03-27T18:47:10+00:00

ONLINE FOCUS GROUPS

If you need to measure consumer, customer, supplier or employee attitudes across a country or a wide geographical area, you may want to consider online focus groups.  Online focus groups have the benefit of cost savings for travel for the client and the respondents.  SIS employs skilled moderators for online focus groups as the moderator must be able to elicit participation and responses from the individuals without the face-to-face interaction and observation of the respondents’ facial expression. Another advantage is the cost savings of transcriptions as the responses are already in digital format.  A disadvantage of online focus groups is the set up fee that can be costly.

SIS can help you with the following services for online focus groups on a local and global scale:

  • Set up
  • Recruitment
  • Development of the discussion guide
  • Moderation
  • Analysis and reporting

Clients who utilize the above service may also be interested in…

ONLINE SURVEYS

ONLINE SURVEYS

SIS has a wealth of experience with online surveys in North America, Latin America, Europe, Asia and in the Middle East.
TELEPHONE SURVEYS

TELEPHONE SURVEYS

With unstructured interviews and with open ended questions, we can capture insights from respondents that cannot be captured from online surveys.