M a r k e t R e s e a r c h S t r a t e g y R e s e a r ch P a r t i c i p a t e i n F o c u s G r o u p s
CENTRAL LOCATION TESTS admin
CENTRAL LOCATION TESTS
Central location tests are an excellent method for both qualitative and quantitative research to test new product concepts. We have found that consumers are very willing to participate in these tests in a wide range of industries, e.g. food and beverage, retail products, consumer electronics, home appliances. SIS can test your new product concepts in the US, EMEA, Latin America, Southeast Asia and the Asia Pacific region at our facilities in these regions.
We employ the following methods for central location tests: