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Primary Custom Research
As a full-service custom global market research and market intelligence company, SIS International uses a wide variety of methods.
SIS begins by communicating with the client and devises a solution. We work with the client to ensure that the solution is both relevant and reliable. We efficiently conduct the research based on our 25 years’ experience, and involve our client in the study’s progress. We deliver advanced strategic analysis and reporting, with the option of post-project services to maximize the value of our client’s research.
Analytics & Statistics
Our research analytics allow clients to enhance their decision making by maximizing return and minimizing risk. Our core analytics include Price optimization, Market mix modeling, Marketing Analytics, Churn reduction, Statistical Analysis and Web Analytics. Our survey and analytical tools include Cross-tabulation, Correlation, Cluster analysis, Conjoint analysis, Factor analysis, Item analysis, and Discrete choice. Our quantitative analyses include Importance Ratings, Descriptive Ratings, Brand Performance ratings, Derived Importance vs. Stated Importance, Competitor Performance ratings, Mean Drop Penalty Analysis, Implicit Association Test (IAT), Maximum Difference Analysis and Monte Carlo Simulation.
CATI Telephone surveys
Telephone interviews comprise a large part of our market research practice. We conduct CATI telephone interviews from the Eastern and Western US, Canada, London and Asia in over 30 languages. Our projects range from small-scale ad hoc projects to large-scale tracking projects. We employ strict validation procedures, validating a minimum of 10 percent of all interviews, with high-quality supervision standards.
Ethnography / Home Visits / On-site Interviews
Our clients often need detailed insights of how customers interact with their products in the place of interaction, often in their homes. SIS International Research has developed a core competency in ethnography market research and home visits, particularly in consumer goods and electronics industries. Senior ethnographers are assigned to conduct these customized studies. For retail on-site studies, it is our belief that just watching a consumer shop does not help us to understand their behavior. In our experience, we have found that a mixed methodology of half-day sessions involving a group discussion, followed by a moderated group shopping trip, with a return to the group discussion provides a powerful blend of observational information with interpretive analysis.
Face-to-Face Interviews / Store Intercepts / Mall Intercepts / Central Location Tests
Based on our client’s objectives, SIS may recommend face-to-face interviews led by our in-house research specialists. These specialists emphasize the importance of the recruitment and screening processes to provide a high intelligence outcome. Our field teams conduct these interviews globally and across the entire US.
Focus Groups
SIS International Research provides full service focus group services, including our state-of-the-art facility rental, moderation, recruitment and reporting, globally and throughout the US. Because we own various facilities, we provide large cost advantages and value to our clients.
"basic" focus groups to extended groups [where we pre-task respondents such as asking them to complete a diary or visit a particular shop before attending the group].
- US Focus Group Facilities
- SIS International Market Research offers state-of-the-art focus group facilities at our headquarters in NYC, with the following amenities:
- Audio / Video Capabilities
- One-Way Mirror
- Video Conferencing
- Capacity Seating for 10 Respondents per Room
- Excellent Recruiting Staff
- Experienced Moderators
- Bilingual Moderators
- High-Quality Analytical Reports
Zip Code Coverage for New York Focus Group Facility:
Manhattan: 10001-10032, 10035-10039, 10041, 10048, 10055, 10103-10108, 10110-10113, 10116, 10118-10123, 10128, 10150-10155, 10158, 10159, 10162, 10165-10178, 10249, 10256, 10268, 10270, 10271, 10276, 10278-10282, 10286
Brooklyn: 11201-11236
Bronx: 10451-10475, 10499
Queens: 11101-11106, 11351-11380, 11411-11436, 11691-11695, 11697
Jersey City, NJ: 07097, 07302-07311, 07399
Global Focus Group Facilities
SIS International Market Research provides quality facilities and moderators in over 100 countries including Asia, Europe, Latin America, The Middle East and Africa. Amenities include High-technology communications, central locations and Audio and video conferencing.
In-depth Interviews
SIS often conducts in-depth interviews with respondents. It allows our skilled research specialists to be face-to-face to probe in-depth and gain insight. These interviews are also useful for sensitive questions. Our in-depth interview services include Extended in-depths, Pre-tasked in-depths, Executive in-depths, Physician in-depths, Accompanied shops, Tele-depths, Friendship pairs, Conflict interviews, and Projective and enabling techniques.
Mystery shopping
SIS conducts many mystery shopping studies for a broad range of clients. This methodology allows companies to understand the performance of personnel within different channels in the supply chain. Mystery Shopping can provide important insights about customer satisfaction, value and loyalty. Our experience spans dozens of industries, particularly in the travel, retail and consumer products industries. SIS employs an approach that analyzes performance against multi-dimensional criteria impacting customer loyalty and satisfaction and provides the flexibility for our clients’ specific needs.
SIS International Research does not advertise to consumers to conduct Mystery Shopping services in newspapers, and never compensates respondents by MoneyGram or Western Union. Consumers asked to cash checks under these circumstances are advised to contact law enforcement.
SIS Netnography™ / Web Analytics / Research Blogging
SIS International Market Research provides decision makers with comprehensive insights on their stakeholders on the web. Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. The stakeholders’ effects on companies are often substantial:
- Rises or falls in market share
- Lack of effectiveness in promotional campaigns
- Declines in satisfaction and performance indicators
- Strengthening or weakening of campaigns
With the Internet rapidly evolving into a dominant form of communication, decision makers need to know how stakeholders are interacting with their brands. SIS Netnographytm and Web Analytics are SIS International Research’s web ethnography service that conducts comprehensive online studies of attitudes and behaviors for our clients’ decision making.
Neuro-marketing research
Neuromarketing is a cutting edge discipline within marketing research. Rooted in neuroscience and psychology, Neuro market research allows companies to distinctively understand their stakeholders’ unconscious reactions to marketing stimuli. Companies use Neuro market research to uncover a robust understanding of why consumers do what they do. It probes beneath the surface into the unconscious to pinpoint exactly where companies should provide the most value to their customers. As a full service international market research firm, SIS International allows clients to predict stakeholders’ behavior with a full suite of Neuro market research services.
Some of our physiological tests include:
- Eye tracking
- Heart rate tests
- Electroencephalography
- Electromyography (facial expressions)
- EEG & EMG (brain waves)
- Functional magnetic resonance imaging (fMRI)
- Skin conductance responses.
- Long Term Memory tests
- Traditional methods
Today, companies sense that their advertising spend is not effectively making an impact on consumers. Neuro market research can help improve the effectiveness of their communications. By understanding the complexities in the mind in relation to marketing stimuli, companies can develop ways to better make an impact on consumers’ memory and better meet the needs of their constituencies. Uses of Neuromarketing research include:
- When measuring emotional connections
- When the hidden unconscious is important
- When intuition is used in decision making
- When testing Ad communications because of Low involvement
- When testing longterm memory
- When testing product packaging and brand image
Online Surveys / Online Focus Groups / Online Bulletin Boards / Online Diaries
SIS International provides full-service “one stop shop” market research services with strategic reporting that turns data into actionable insights. With our online survey services, clients can maximize their research budget with SIS. SIS offers Business-to-Business panels, Consumer Panels, Ethnic / Niche Panels and Physician Panels across 90 countries. An overview of our services is below:
Overview of Full-Service Online Survey Services
Panel Fieldwork:
- Questionnaire Survey design
- Specialty Recruitment
Range of Methodologies:
- Online Diaries
- Advertising Testing
- Concept Testing
- Computer Aided Web Interviewing - CAWI
- Sensitive Subjects Research
- Statistical Techniques
- Trackers
Project consultation:
- Status Reporting
- Client Servicing
Full-Service programming:
Full reporting tools:
- Chart preparation in PowerPoint
- Multilingual Translation
- Cross Tabulation
- Full-reporting and Strategic Analysis of data
SIS International Market Research provides benefits in assuring the execution and quality of online methodologies. First, SIS provides high quality recruitment for studies, involving senior research specialists vetting candidates and providing the best respondents. Secondly, SIS provides strategic analysis and insight-driven reporting beyond the data. Thirdly, SIS has a strong web presence to ensure your survey reaches the right respondents.
Qualitative Projective Techniques
These techniques are procedures designed to identify consumers’ subconscious feelings and motivations. They consist of a variety of disguised tests. SIS has developed 35 creative projective techniques for use in qualitative research projects. These techniques consisting of associations, exercises, programming techniques and probing conversations are highly successful in providing depth in perceptions. A few examples include collages, sensory programming, personification and idealization techniques, and memory exercises.
Trademarked Proprietary Methodologies
SIS Global Markets Tracking Service
SIS International publishes tracking reports on over 13 industries, helping clients to better track competitive developments and shifting customer needs.
SIS Intelligence Answering™
SIS International can quickly answer, with research-based insights, our client’s questions large and small. If our clients need to understand a competitors’ maneuver, SIS can provide concise research based answers that can be used to develop strategy.
Web Analytics - SIS NetnographyTM
SIS International has innovated a web ethnography methodology and service to allow clients to understand what constituents are saying about them online.
War Gaming Exercises
War gaming is a hands-on simulation that brings together top executives to brainstorm the thought process of a competitor or another organization. It can be very useful in understanding a competitor’s “next move” and simultaneously allows companies to understand and leverage core competencies. By brainstorming in an intense simulation, companies gain new ideas for action that likely would have not been realized without the exercise. Prime occasions for using War Gaming Exercises are when competitors make major moves with new products or new plants, when competitive conditions change and when one’s industry considerably changes.
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Gain a full understanding of the forces impacting your marketing, sales, operations, strategic and development efforts.
Organizations need meaningful information for decision-making. Without full insight, companies struggle to make good decisions, serve customers and outmaneuver competitors. SIS helps keep our clients competitive.
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