CUSTOMER JOURNEY 2017-03-27T18:47:10+00:00

CUSTOMER JOURNEY

Customers make decisions with a wide exposure to the media, social networks, print, family, friends, work environment, in additional to a new range of mobile phone apps. Companies need to “map” the customer journey to ensure that they are reaching the “decision points” of the customers on their evaluation of your products and services compared to competitive offerings.

SIS has developed Customer Journey research methods to help you to:

  • Increase your sales
  • Understand why the customers and non – customers are choosing the products they are choosing
  • Identify the best market message and mediums to market your products and services
  • Understand your distribution channels
  • Identify disruptors in the industry that could be a threat
  • Develop advertising programs to reach non-customers
  • Identify the “trade off” factors in their decision
  • Develop a strategy to maximize your sales and profits

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