SIS INTEGRATED RESEARCH SERVICES

Our emphasis is on integrating traditional and biometric data to help clients solve challenges with rich and actionable insights.

We use a suite of qualitative and quantitative tools to obtain valid scientific data that is comprehensive, insightful and actionable.

  • Brain response – biometric measurements / eye tracking
  • Linguistic response – surveys / in-depth interviews
  • Behavioral response – intentions / decision making

The approach enables us to assess consumer interaction with stimuli across all channels of the human experience.

LIMITATIONS OF THE TRADITIONAL RESEARCH PARADIGM

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What is Biometrics?

      • Biometrics is the process of using physiological responses, like changes in heart rate, to study how individuals respond to promotional materials.
      • Combination of biometric responses show us how the brain is perceiving, evaluating and responding to brand messaging.

The Biometric Marketing Communication Science Paradigm

Peripheral Nervous System

  • Heart rate
  • Skin conductance
  • Facial EMG

Central Nervous System

  • EEG
  • FMRI

Peripheral Nervous System- PNS

Heart Rate = Attention

Level of focus respondent is giving to the content

Skin Conductance = Arousal

Level of interest content is generating

Facial EMG = Emotion

Type of experience (positive or negative) respondent

Higher levels of attention, arousal and positive emotion are key to favorable brand attitudes and recall.

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BIG DATA SOLUTIONS BY SIS INTERNATIONAL

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SIS Big Data Solutions uses census, social media, satellite technology and algorithms to identify “signals” emitting from consumers and businesses.
DATA ANALYTICS

DATA ANALYTICS

SIS International’s analytics allow clients to enhance their decision making by maximizing return and minimizing risk.