Competitor Benchmarking Research

Take Action to Better Compete

Amid today’s fierce competition, SIS helps clients better understand competitive forces within an industry. Companies benefit when they understand best practices and competitor movements. Gains from this research often include: operational improvements, revenue boosts, stakeholder perception boosts, customer loyalty and cost efficiency.

Benchmarking is most useful to understand:

• Pricing differences among competitors
• Needed improvements within one’s own company
• Best practices and Best-in-Class companies
• Competitor movements

SIS Competitive Benchmarking Research

Our research has found that companies perform better when they focus on customer value, rather than imitating competitors’ offerings. Our approach fully benchmarks competitor offerings and identifies the areas where companies deliver the ‘right’ value to customers. With our actionable insights, companies can implement ways to be superior on those specific attributes. SIS harnesses sophisticated analytical tools and a suite of advanced methods to amass benchmarking data.

As global markets change rapidly and dramatically, our approach is dynamic and ongoing. We integrate several layers of intelligence for complete market insights. Furthermore, SIS creates valuable benchmarking plans that not only update previous findings and identify new opportunities, but also allow clients to track their performance longterm.

The SIS Difference

• Our Integrated Research approach harnessing several levels of insight for a complete market view
• Our Global & US domestic market coverage
• Our 25 years of full-service competitive intelligence, market research and market intelligence expertise
• Our corporate background grounded in market strategy
• Our focus on strategic analysis and actionable insights, beyond the data

Thought Leadership

Industry Expertise