Market Tracking and Monitoring

Meeting your ongoing market monitoring needs

In today’s uncertain economic environment, it is important to monitor market position, market share, brand performance, product performance and customer satisfaction. This continuous monitoring alerts clients to changes in the marketplace. It gives an “early warning indicator” to adapt product design, pricing, channels of distribution, packaging and promotion. The following are the benefits of market monitoring and market tracking:

• Continuous measurement over a “baseline” indicator to analyze performance
• Early Warning System on competitor developments
• Alerts on consumer changes and preferences
• Rapid feedback from consumers and stakeholders
• Blueprint for change or redesign of your products
• Pricing intelligence from the marketplace
• Measurement of customers’ attitudes and usage of products
• Identification of unmet customer needs

Our Approach

SIS delivers several layers of intelligence for full market insights into the entire market landscape. We track and monitor competitive pricing activity to measure perceived pricing premium / value relationships and disparities. We quantitatively track market share for strategy development. SIS measures Customer Loyalty through our proprietary models and applied statistical techniques. In tandem with our Market Tracking, SIS provides high-level analysis to align marketing tactics and provide concrete direction to our clients.

Our key points of differentiation

• Proprietary research design for ongoing tracking systems
• Integration of several layers of intelligence for insights on the entire market landscape
• 25 years of experience, understanding the pitfalls in tracking studies
• Global coverage across numerous industries

Thought Leadership

Industry Expertise