Attitude, Opinion, Usage & Buyer Behavior

Research to understand how customers interact with your offering

Customers are goal-oriented, buying to satisfy motivations and needs. In distinguishing among choices, buyers consider an item’s functionality and core benefits which can vary among local markets. SIS helps clients understand those motivations.

Our Approach

SIS thoroughly investigates the 5-stage purchasing process spanning from a motivation to satisfy a need to achieving the outcome. Our researchers interpret beyond what consumers say to determine what truly drives customers. We deliver complete market insights from the integration of several layers of intelligence.

In researching why customers buy, we ask several fundamental questions. How does the product fit into the buyer’s consumption and usage patterns? How strong is the need to consume the product? How does the customer interpret the product’s core benefits? What attachments (especially emotional attachments) do customers develop with the product? How high is the product’s perceived risk? How do customers remember and forget marketing stimuli? We often examine benefits, buyer psychology, personality, perception vs. preference, attachments, risk, culture, economics, competitive offerings, technology, social dynamics and many other determinants.

Opinion Polling Research

SIS International Research provides dynamic fieldwork services necessary for opinion polling. Our opinion polling experience includes projects conducted across North America, Latin America, Europe, Africa and Asia. In some countries, opinion and political polling can be challenging in three ways: it may be culturally sensitive to respondents, censored by a government agency and even illegal in certain countries. For these sensitive countries, our researchers work with our clients to develop studies in line with legal and cultural restrictions.

Thought Leadership

Our Past Experience