Brand Development Research

Claim your brand before your competitors do

When companies do not guide their brands, their competitors do. Brand research is like an anchor—providing the insight to direct the future of brands. Without it, companies let their brand float aimlessly, only to be defined by opportunistic competitors.

Uniquely, SIS International is an integrated research company integrating various forms of research for a full-view market outlook for our clients. Our proprietary SIS Brand Development Model involves researching the following components:

• Brand Identity & Attributes
• In-depth Competitive Brand Landscape
• New & Existing Customers
• Brand Equity Quantitative Analysis
• Loyalty Analysis
• Advertising Effectiveness
• Corrective Action
• Customer Needs
• Decision Factors
• Strategic Analysis
• Brand Consulting
• Actionable Implementation

Because of our background in strategic research, SIS builds research solutions providing actionable insights. Strategic decisions to be made from our Brand Development Model may involve: market opportunities, competitive brand movements, global and regional branding strategies, pricing strategies and strategies for customer loyalty.

Our key points of differentiation

• Full-service brand development research & consulting services
• World renowned branding experts
• 25 years expertise in B2B and Consumer branding
• Global and US domestic reach
• Insight-driven approach combined with actionable strategic analysis

Thought Leadership

Our Past Experience