Brand Equity Measurement Market Research

Understand the market’s value of your brand

Brand equity is the value of a brand deriving from customers and stakeholders’ consumption, endorsement and commitment for a brand. Brands are not the same as products. They cannot be copied, influence long-term customer relationships, are considered less “functional” and cannot be outdated. Brand Equity measures the attractiveness of the brand in the market and illuminates how consumer beliefs translate into purchasing. Brand equity can have enormous impact on a company’s:

• Higher margins
• Higher profits
• More word of mouth buzz
• Product differentiation (in commoditized markets)
• Ability to launch successful product extensions
• Lower price sensitivity
• Higher customer loyalty
• Stronger competitive position

Our Approach

SIS International serves clients with 3 approaches to brand equity and robust strategic analysis. These methods include:

Product Brand Equity: SIS quantitatively measures price differentials between products to compute Brand Equity.

Consumer Brand Equity: SIS measures Brand Equity through brand awareness, identity, emotional connections, name awareness, positive associations such as Country of Origin, loyalty, preference, perceived risk, and perceived quality.

Brand Equity Tracking: SIS monitors brand equity over a period of time to evaluate gains and losses.

Our key points of differentiation

• Full-service brand development research & consulting services
• World renowned branding experts
• 25 years expertise in B2B and Consumer branding
• Global and US domestic reach
• Insight-driven approach combined with actionable strategic analysis

Thought Leadership

Our Past Experience