Brand Positioning Workshops

The Brand Positioning Workshop is a daylong workshop designed to gain complete consensus among your organization's management team and marketing leadership. Led by world-renowned brand strategists, this workshop aligns and energizes the organization and its management team about the brand's positioning.

The workshop focuses on:

• Brand’s Essence Development
• Brand Differentiation
• Awareness
• Emotional Connections
• Value
• Aligning brand benefits and promise to target segment
• Credibility
• Effectiveness
• Competitive branding insight
• Strategy

We involve stakeholder participants to provoke thinking, to gain their input and to coach them. Previous research provides critical input to this workshop. Clients of this service can leave the workshop with a consensus about a positioning statement and strategic directives. Other benefits include:

• Inform and rally employees and staff
• Guide strategy and external communications via a creative brief for advertising agencies
• Inform customer touchpoint design
• Building a foundation for other brand identity work

The Brand Positioning Workshop has been validated across numerous industries and business platforms and with more than 80 brands.

Thought Leadership

Our Past Experience