Communications & Advertising Market Research

Accelerating Effective Advertising with Insight-Driven Market Research

Communications Market Research is the examination of messages delivered by a company to its stakeholders and customers. The scope of this discipline ranges from advertising effectiveness research to testing slogans and corporate marketing materials.

Advertising copy testing is the examination and measurement of advertising samples along several dimensions conducted usually before their release. Companies use copy testing to ensure advertising effectiveness and prevent valuable target segments from being exposed to ineffective, wasteful advertising. The outcome provides guidance for adjusting promotions and gives direction for other elements in the product’s marketing mix.

Our Coverage

• Online advertising effectiveness
• Unconventional Promotion Effectiveness [e.g. guerilla, viral]
• TV advertising effectiveness
• Radio advertising effectiveness
• Print advertising effectiveness
• Outdoor advertising effectiveness

Our Approach

SIS International Research begins with our brand and communications experts evaluating our client’s strategic objectives and synthesizing the campaign details in context of the target segment. Researching the “right” respondents is crucial because advice from irrelevant consumers can provide misleading measurements and insights. We often involve clients on the respondent screening process to provide exceptional quality of respondents and to maximize our clients’ research outcome. At every stage of the project, experts in branding and senior researchers execute the project.

SIS employs a variety of methodologies, including focus groups, in-depth interviews, online research methods, Implicit Association Tests (IATs) and Neuro Marketing Research methods. Our approach involves a 10-dimensional model providing measurements and full-insights on how customers will internalize the advertisement.

Thought Leadership

Our Past Experience