Decision Maker Market Research / Key Opinion Leader Research

Exceptional access to those that command influence in your industry

Information is everywhere. But insight often develops from key people who have exceptional expertise, access to other people and influence over others.

Reaching the Key Opinion Leader in your Industry

In consumer markets, “Referential leaders” can have significant trendsetting influence on an individual’s product preferences, evaluations, aspirations or behavior. They can involve online bloggers, reviewers and celebrities. In Business-to-Business markets, Key Opinion Leaders can hold enormous influence over decision makers and powerful stakeholders. Key opinion leaders can provide foresight into complex market forces, opportunities and threats. They can also influence others’ decision-making. In evaluating the impact of influencers, SIS may examine Market Reach, Impact, Frequency, Closeness to Decision and Source Credibility.

Reaching Key Opinion Leaders---Globally

Cultural dynamics add further nuance to this research. Globally, people trust different forms of knowledge. For example, while some cultures treat empirical knowledge as the most valid form of insight, other cultures attribute more credibility to a wise individual or “referential leader”. Our approach integrates the “value of knowledge forms and the diffusion of ideas among opinion leaders. Furthermore, communication customs across borders require the researcher to have experience with cross cultural communication. Our research specialists pay acute attention to these details.

The SIS Difference

• Our reputation for high quality Key Opinion Leader Research and B2B research
• Our Global & US domestic market coverage
• Our Integrated Research approach combining several levels of intelligence for a full market landscape view
• Our Full-service custom research & consulting services
• Our 25 years research expertise
• Our focus on strategic analysis and actionable insights, beyond the data

Thought Leadership

Industry Expertise