Emerging Markets Research

Understanding Global Markets Requires Insight Beyond the Data. We are your competitive advantage in Emerging Markets

Emerging markets comprised of about 4 billion total consumers currently represent a market value of $5 trillion.  Many of these markets have a rising consumer middle class, incentives and favorable entry to trade blocks. From the most-considered BRIC countries to rising markets like Thailand, Turkey and Malaysia, companies not only need market research and market intelligence on their competitors but also insight into their competitors’ DNA.

These markets are filled with nuance. Emerging markets are often characterized by political instability, technological gaps, inaccurate information, inconsistent data across various sources and cultural barriers. Marketers may need to educate consumers on using or understanding products. First-movers in a market can build crucial equity among consumers, but are vulnerable to “copy-cats” and reverse engineering.

Companies need to know recent competitive actions and need to possess the ability to gauge a competitor’s possible future actions.  Companies need this insight to carefully capture opportunities and maneuver through the rapid transformations in the global economy.

Over Two Decades of Global Research Expertise

Understanding emerging markets requires he expertise and the understanding of customers in transition. SIS has exceptional expertise in Emerging Markets Research since 1984. SIS conducts full-service market research and market intelligence in Emerging Markets. Other specialized research services include Counterfeit Intelligence, Market Tracking, Intellectual Property Research and Risk Analysis.

Our Integrated Market Research approach provides a robust methodology that allows for flexibility and creativity, necessary for Emerging Markets Research. SIS conducts market research on an ongoing basis, using on-the-ground resources to appeal to cultural nuances. Our field teams are expert at identifying misleading data that can arise in Emerging Markets Research. Our expertise extends to strategic analysis, advising on adaptation, gray trade, customer value, personnel training, channel management, cultural imperatives and many other strategic areas. With our integrated research process, SIS provides clients with exceptional access, experience and strategic analysis.

The SIS Difference

• Our 25 years expertise in helping many of the world’s most influential companies expand
• Our Integrated Research approach combining several levels of intelligence for a “full market view”
• Our Full-service custom market research & consulting services
• Our Global & US domestic market coverage
• Our focus on strategic analysis and actionable insights beyond the data

Thought Leadership

Industry Expertise