Ethnic Market Research

In today’s global economy with vast human labor movements, companies need to service all of their stakeholders. SIS International provides the insight-driven research allowing companies to build robust relationships with stakeholders.

The Need for Ethnic Market Research ∙ A Global Perspective

In the US, demographics are rapidly changing. The buying power of American Hispanics is expected to exceed more than $1.2 trillion USD by 2012. African-American buying power is projected to top $1.1 trillion by 2012, a 34% increase since 2008. Asian Americans will see their purchasing power grow 45.9% to $670 billion by 2012.

In Europe, rapid migration from Middle Eastern, Asian and African countries has caused companies and governments to scramble for insights into burgeoning migrant populations. In today’s high-growth Gulf Countries of the Middle East, it is the Filipinos, Indians, Pakistanis, Africans and Europeans migrating for opportunities. In Africa, Chinese and Indian migrants are relocating to mineral-rich countries in search of high growth opportunities.

Our Approach

We provide full-service Ethnic Market Research & Consulting services. Our specialists assign a project team of diverse researchers and develop a customized solution for each project. We probe into topics like Assimilation, Attitudes & Opinions, Communication habits, Diffusion of ideas in a community, Role of social dynamics, personal experience, empirical knowledge or intuition in decision making, Role of ‘referential leaders’, Sources of Emotional Connections & Loyalty and all other relevant topics based on the client’s research needs.

Case Study: US Stakeholder Audit

SIS conducted a public sector stakeholder study of local businesses in China Town for the New York City government. Our researchers conducted 306 face-to-face interviews in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area. The NYC government used the findings for decision making. More case studies are located on this website’s Industry Coverage section.

Thought Leadership

Our Past Experience