Event Research and Trade Show Research

Transforming information at Events and Trade Shows into valuable insight

Event Research and Trade Show Research are solutions to gain a pulse on industry trends, stakeholder perceptions and competitive movements. SIS maximizes our clients’ insight from these events by gathering information and transforming it into actionable intelligence for decision making. On a domestic and international basis, we provide full market insights into the entire market landscape. Some insights we uncover involve:

• New technologies
• New product introductions
• Future trends and opportunities
• Supply Chain improvements
• Stakeholder perceptions (Key Opinion Leaders; Attendees; Buyers)
• Competitor products and services
• Competitor pricing
• Identification of new entrants or exits in the industry
• Traffic flow

Sample Case Study

For a top automobile manufacturer, SIS Market Research attended a major US automotive trade show to gauge trends, competing offerings and stakeholder perceptions. Using a custom methodology, our senior researchers interviewed different types of attendees and key opinion leaders. We developed resources to verify information gathered at the event, and followed up with interviewees. Our researchers transformed our clients’ attendance at the costly event to an outcome that delivered valuable strategic intelligence for decision-making.

Our key points of differentiation

• We transform information at these events into actionable insight for strategic decision making
• We integrate of several layers of intelligence for a full market view
• We provide US domestic and global coverage
• We possess in-house knowledge of the industries, markets and products

Thought Leadership

Our Past Experience