Generational Market Research

Few other research firms have the access and insight into generational marketing research as SIS International.

SIS International was the first ever to publish a generational research book on “China’s Generation Y.” SIS has developed access to Generation Y, Millenials, Generation X and Baby Boomers. Beyond this access, SIS employs experts in youth marketing and experienced research specialists that can meaningfully analyze the data to provide insights. This competency in generational marketing has allowed us to serve many of the world’s most influential companies.

Our Approach

SIS International is a full-service custom market research firm. As such, SIS integrates a wide variety of techniques and several layers of research gathering as part of our unique Integrated Research approach. Specifically in Generational Marketing, SIS International’s high-impact research methods include:

• Full-service qualitative & quantitative research
• SIS Netnographytm
• Ethnography
• Neuro marketing research
• “Cool hunting”

With our access, expertise and methods, we produce actionable insights for decision-making.

Thought Leadership
Few market research firms have as much experience in researching youth around the world. Explore our thought leadership and articles written about our services in this area.

Our Past Experience