Green Market Research

Specialized Research Tools for a New Green Reality

With carbon regulations and EU and US Cap and Trade Systems, the phenomenon of Green now impacts nearly every part of the marketing mix. Wal-Mart will sell only concentrated laundry detergents in all its stores, impacting 25% of the US detergent market. Packaging executives cite Green Packaging as a major longterm concern.

Corporate sustainability efforts are a key concern for management. Green IT is a growing movement to minimize carbon emissions that result from the usage or manufacture of IT. The EU has set up a new database under the European ecolabel certification program to certify companies supplying raw materials directly impacting shampoos, soaps, and other fast-moving consumer goods.

Strategic Planners now see Green as a way to gain competitive advantage and become operationally efficient. According to AT Kearny, companies in 16 out of 18 industries that have a consistent commitment to sustainability in their products and operations have cost advantages over their competitors and have a high probability to come out better longterm than their competitors.

Our Solutions

SIS International provides clients with full-insight on their customers, their company, competitors, market context and supply chain. Our research approach involves asking the right respondents the right questions by the right researchers. Our research specialists accomplish this approach by harnessing their experience to properly recruit and analyze findings. These specialists leverage project experience in Green Market Research concerning sustainability programs, pricing and perceived cost, stakeholder compliance, consumer impact, market segmentation, green packaging research, degree of concern, and messaging credibility. In addition, our Green market research specialists leverage their past research and thought leadership on Emissions Trading Schemes, Corporate Sustainability Efforts and Using Green in Strategic Management. Consider SIS International for the following Green Market Research studies:

• Market Intelligence

• Compliance research

• Green Surveys & Customer Value Analysis

• Corporate Sustainability Program research

• Green messaging and testing

• Business Intelligence (of one’s own company)

• Competitive Intelligence

• Green packaging research

Thought Leadership

Our Past Experience