IT Research

High Level IT Research for Competitive Advantage

Today’s IT managers face significant challenges. Social media, CRM and website optimization are becoming strategic imperatives. Outsourcing and global competition are forcing companies to innovate their business models every few months. Reaching decision makers, talented workers and key opinion leaders has become more challenging. Meanwhile, customer expectations have risen while consistent quality remains a challenge for many IT companies.

SIS understands IT managers’ challenges. We realize that IT managers do not need us to reinvent the wheel with the information they already have. Instead, we provide the insight they cannot find elsewhere.

Because of the riskiness of product/service launches and technology investment, IT companies need robust research. In many cases, the most valuable information is not on the Internet but found in other forms of data gathering. Our IT market research practice provides 25 years’ expertise, several levels of intelligence gathering, resources, access to the market and a unique approach in developing full-market insights into the entire market landscape.

Our suite of IT research services examines attitude, usage, branding, channel research, segmentation, pricing, loyalty and satisfaction. Our technology market intelligence practice involves new product development, technology integration in select markets, sales forecasting, strategic intelligence network development, competitive intelligence, market opportunity/feasibility and market tracking. Other IT value added research services include strategic sourcing and executive search, particularly in emerging markets.

Our key points of differentiation

• Integration of several layers of intelligence for a “complete picture” of purchasers and user’s perspectives
• Domestic, global and emerging market coverage
• In-house knowledge and expertise
• Delivery of “actionable” results

Thought Leadership

Industry Expertise