Medical Market Research

Exceptional research capabilities for keeping patients healthy and companies competitive

Medical Research is a highly specialized field with hundreds of disciplines. Expert researchers must understand how to engage and examine patients, physicians, decision-makers and key opinion leaders. The leading SIS Medical Research practice is distinguished by our 25-years expertise, global coverage, and suite of value-added research services. Our medical market research and medical market intelligence practice provides solutions for healthy patients and competitive organizations.

Processes and Access Overview

Our approach begins with the principle that robust insight comes from researching the “right” respondents. With this principle, our senior personnel provide exceptional recruitment processes using established relationships, internal databases, quality control standards and techniques fine-tuned over 25 years. From developed to emerging markets, our on-the-ground field teams deliver SIS International’s signature full-market insight into the entire market landscape. We provide uncommon access to difficult-to-find respondents and to Key Opinion Leaders (KOLs). Our approach adds further value with strategic guidance and post-project value added services.

Pharmaceutical Market Research
Pharmaceutical companies face competitive threats, regulatory approvals and compliance, market pressures and stakeholder perceptions. Amidst these hurdles, SIS supports pharmaceutical companies with multi-faceted intelligence solutions providing marketing, product, strategic and competitive research.

Healthcare Market Research
SIS examines the many stakeholders that impact the administration of therapies. Our core Healthcare Research specialties involve hospital administrators, caregivers, hospital equipment, wound care, diagnostics and imaging.

Biotechnology Intelligence
Our Biotechnology Market Research and Market Intelligence practice delivers the research and intelligence to bring our client’s products to market competitively, quickly and successfully.

Medical Device Research
With medical devices changing at lightening speed, we deliver the wide market’s response—customer, competitor, partner, market reactions and cultural reactions.

Insurance
Our insurance market research practice provides a wide variety of services. These include employee satisfaction, customer loyalty, market opportunity, competitive assessment, market segmentation, sales studies, strategic intelligence network development and strategic information audits.

Specialty
Our specialty medical research practice delivers insight on health industries, such as pet food, home health and nutritional products.

Medical Research Services Overview

• Attitude, Perception, Opinion, Behavior Research
• Advertising Effectiveness
• Brand Equity / Development
• Channel Management Research
• Competitive Intelligence
• Ethnic Market Research
• Export Potential Assessments
• Market Positioning (global positioning)
• “Mission Impossible Market Research”
• M&A Due-Diligence
• Naming Research
• New Product Development
• OTC in-store research / Customer Experience
• Packaging Market Research
• Pharmaceutical Communications Market Research
• Pharmaceutical Gray Trade
• Price optimization
• ROI Analysis
• Sales & Demand Forecasting
• Stakeholder Audits (e.g. caregivers, decision-makers,
• KOLs, Physicians, Patients)
• Strategic Analysis
• Usability testing

Our expertise in major therapeutic areas include:

Our key points of differentiation

• Our 25 year’s expertise in medical market research and market intelligence
• Integration of several layers of intelligence for a “complete picture” of purchasers and user’s perspectives
• Domestic, global and emerging market coverage
• In-house knowledge and expertise
• Delivery of “actionable” results and strategic analysis

Thought Leadership

Industry Expertise