“Mission-Impossible” Market Research

Conducting Complex & Challenging Global Research

SIS International is commonly requested to conduct very challenging market research, known at SIS as “Mission Impossible Market Research”. Those challenges can be numerous. In certain projects, challenges may arise because of the nature of the study. It could be that other market research firms turn down the project. It also may be that another research firm had an unexpected difficulty with the project and were unable to fully execute the study. Whatever the source of difficulties that arise, SIS International has developed the niche—delivering the information that other firms have trouble doing.

Our Approach

Our specialists begin by evaluating the initial project scope. They communicate with the client and appreciate the clients’ needs. Our specialists identify potential “landmines” that can possibly arise and outline ways to efficiently, successfully execute the study. As is standard practice in the industry, SIS International executes on a “best-efforts basis”. If projects cannot be successfully executed, SIS will advise the client on what aspects need to be enhanced, modified or discarded to create a successful, valid research study.

Case Studies

Low-incidence global recruitment studies on Hemotologists; C-Level Executives; Scientists; Alzheimer’s Caregivers

Sensitive topics, involving Erectile Dysfunction; Incontinence; Contraception; Sexual Intercourse

Researching Products amidst low market penetration, involving Powder Dispensing Equipment among scientists; Researching attitudes to vacuum cleaner with very low market penetration

Location-specific research, involving the sending of researchers to survey tractor-users in rural areas

Why Choose SIS for Your Challenging Projects

Clients have taken comfort in understanding SIS International’s:

• Vast on-the-ground global network of industry experts, improving the ability to execute challenging studies
• Full-service research & consulting services
• Unique internal databases and panels
• 25 years expertise using fine-tuned advanced analytical methods
• Determined research specialists
• Focus on both time-efficient and cost-efficient execution despite the challenge

Thought Leadership

Industry Expertise