New Product Development Research Services

Insight-driven research for launching new products

Nearly 1 in 10 new product launches fail. Product failure can dramatically impact a company’s financial situation and competitive positioning. Some causes for product failure involve:

• Poor targeting strategy
• Poor positioning strategy
• Wrong understanding of the market
• Inappropriate pricing
• Poor awareness and communications strategy
• Poor implementation & infrastructure
• Poor confidence in the product
• Unrealistic expectations and low results
• Low demand for the product
• Unappealing product offering (e.g. performance, service)

Our Unique Approach

Buyers buy items based on different motivations. Successful products serve those buyer motivations and provide benefits to customers. Our approach focuses on uncovering those underlying motivations that cause them to purchase products. We evaluate the expectations, attributes, functions, costs and benefits needed by customers and non-customers.

Because we live in a rapidly changing world with rapid shifts in global, regional, and local markets, we practice an integrated approach. Our unique Integrated Research approach uses several layers of research gathering that only SIS can deliver. We work with our clients to develop a customized solution that includes strategic guidance, and can work in conjunction with our client’s product launch teams. This approach allows our clients to maximize their research outcome and Navigate the Global Economytm.

Our Points of Differentiation

• Our Integrated Research approach combining several levels of intelligence for a full view of the market landscape
• Our Full-service custom research & consulting services
• Our Global & US domestic market coverage
• Our 25 years global research expertise
• Our corporate background grounded in market strategy
• Our focus on strategic analysis and actionable insights, beyond the data

Thought Leadership

Our Past Experience