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Consumer,
Business-to-Business & Medical Market Research

Researching Market Opportunity and Competition

Analytics & Statistics

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Concept Testing

Planning a new product concept or optimizing an existing product concept can be a risky endeavor in a complex marketplace. By engaging and testing targeted stakeholders, you can refine your concept and products to more effectively minimize risk and maximize return.

Our Approach

Our approach involves providing multiple layers of insight through our integrated research methods. Our testing techniques provide deep insight from stakeholders to uncover underlying motivations, decision processes and expectations. We uncover relationships, preferences, sensitivities, habits and unmet needs. We provide further insight into the wider market context, to provide insight into drivers, competition, regulation, functionality, opportunities, threats, strategic trade offs and pricing dynamics. Ultimately, our solution provides detailed data and guidance for our clients’ confident decision-making.

Case Study

An Asian manufacturer was in the process of brainstorming new electronics offerings to meet future unmet needs in the American market for the next 5 years. SIS developed a research solution to test highly targeted respondents and uncover reactions and unmet needs. We employed several integrated qualitative methods to uncover deeply rooted thoughts and behaviors toward every-day products. The client harnessed the findings in their North American communications and made revisions to product prototypes based on the findings.

Thought Leadership

Our Past Experience

 

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SIS International Market Research is a leading global market research firm providing full-service research, market intelligence, market opportunity research, brand research, supply chain research and strategic research. The company services over 50 industries with key practices in Consumer, Business to Business (B2B), Medical, Healthcare, Industrial, Automotive, Financial Services, Education, Food and Beverage, Chemicals & Energy, Real Estate, IT & Technology, Insurance, Construction, Retail, Media, Entertainment, FMCG, Aerospace & Defense, Travel & Tourism sectors, and beyond. Contact SIS at research@sisinternational.com and let us discuss with you how we can add value to your organization.