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Business-to-Business & Medical Market Research

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Entertainment & Media Market Research

The global entertainment and media industry is an intensely competitive industry. The industry landscape is in a state of transformation - catalyzed by digital technologies, new competition and a reduced emphasis on “mass-media”.

SIS International Research helps our clients navigate this dynamic industry by providing them with the market intelligence necessary to fully understand emerging technologies, business trends, global markets, and competitors. Our services include:

  • Media Product Testing & Tracking

  • Name Development Research

  • Media Personality Research

  • Placement & Endorsement Research

  • Market & Lifestyle tracking

  • Trade show / event research

  • Attitude, Usage, Perception and Opinion Research

  • Branding & Advertising Research

  • Retail tracking

  • Script and Concept Evaluation

  • Political Polling Research

  • Research on Entertainment Piracy

  • Televised focus groups

  • Perception market research

  • Recruitment & casting research & support services

  • Competitive Intelligence

  • Key Opinion Leader Research

  • Supply Chain & Distribution Research

  • Launch Impact

  • Sales Cannibalisation

  • Assortment Optimization

  • Customer Demand Planning

  • Market Discovery

  • Drip Marketing

  • Predictive Analytics

Case Study

SIS has conducted both televised and untelevised focus groups for media companies. Media market research provides insights into the economic structure of the entertainment industry and identifies key market segments. We are able to use demographic and psychographic data to develop behavioral profiles of your core consumers. These factors are leveraged to create a proper marketing mix. SIS has the experience necessary to perform these services in a prompt and cost-effective manner.

Thought Leadership

Industry Expertise

 

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Celebrating 30 Years - Navigate the Global Economy™
SIS International Market Research is a leading global market research firm providing full-service research, market intelligence, market opportunity research, brand research, supply chain research and strategic research. The company services over 50 industries with key practices in Consumer, Business to Business (B2B), Medical, Healthcare, Industrial, Automotive, Financial Services, Education, Food and Beverage, Chemicals & Energy, Real Estate, IT & Technology, Insurance, Construction, Retail, Media, Entertainment, FMCG, Aerospace & Defense, Travel & Tourism sectors, and beyond. Contact SIS at research@sisinternational.com and let us discuss with you how we can add value to your organization.