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Name Development Research

Insight for salient and consistent messaging

Naming research is the comprehensive inquiry into the perceptions and behaviors influenced by an offering’s name. Naming is significant as it frames in the customers’ mind and differentiates offerings relative to those of competitors. It defines a product by creating associations among ideas. Because it impacts customers’ decision making, it is an important part of new product development, repositioning, promotion and customer engagement.

Naming research is even more significant among multinational companies launching products across countries. Messaging does not always transfer well to other markets with vastly different cultures. This can have an impact on performance, risk and returns on investment.

Our Approach

SIS provides full insight into the entire business landscape with our integrated research methods and global expertise. In Name Development Research, we analyze our clients’ expectations versus the stakeholders’ perceptions. We provide the insight to align potential names with the company’s strategic objectives, delving into competitive dynamics, positioning, stakeholder insights, key opinion leader expert opinion, regulatory repercussions and intercultural analysis.

Case Study

SIS conducted a televised focus group about baby names among influential leaders in a community. We developed a comprehensive methodology to test the perceptions, reactions and associations as well as to evaluate the most appropriate names. We provided in-depth analysis about aligning the clients’ strategic objectives with the findings to help guide the client’s decision-making.

Key Points of Differentiation

  • Over 25 years’ experience in name development research

  • Our unique integrated research methods for full insight into the entire business landscape

  • Our global research expertise in international product development and marketing

Thought Leadership

Industry Expertise

 

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SIS International Market Research is a leading global market research firm providing full-service research, market intelligence, market opportunity research, brand research, supply chain research and strategic research. The company services over 50 industries with key practices in Consumer, Business to Business (B2B), Medical, Healthcare, Industrial, Automotive, Financial Services, Education, Food and Beverage, Chemicals & Energy, Real Estate, IT & Technology, Insurance, Construction, Retail, Media, Entertainment, FMCG, Aerospace & Defense, Travel & Tourism sectors, and beyond. Contact SIS at research@sisinternational.com and let us discuss with you how we can add value to your organization.
  

Organizations need meaningful information for decision-making. Without full insight, companies struggle to make good decisions, serve customers and outmaneuver competitors. SIS helps keep our clients competitive.