Automotive

• Conducted in-depth interviews on new advertising slogans for a high-end car.
• Corporate Advertising Image Study in the USA for a large European Automobile Manufacturer.
• Conducted research study in targeted countries regarding company’s brand essence and current slogans.
• Conducted a global qualitative and quantitative study regarding car owners over the world.

Chemicals

• Conduced focus groups for the effectiveness of an advertising campaign.
• Conducted in-depth interviews for a global chemical company to assess the effectiveness of their advertising in North America.

Confectionary

• Global Branding Study for confectionery firms for an Asian advertising company

Consumer

• In-depth interviews of executives who are purchasers of advertising in Asia, Latin America, and Europe. Evaluated how they spend their advertising budgets and media needs.

Food

• Focus groups in seven countries worldwide on advertising.
• Conducted focus groups in over fourteen countries to determine a Global Advertising campaign.

Healthcare

• Conducted study for hearing aid manufacturer to obtain qualitative insight into how their ads are perceived, including which atmosphere they create and how they might be optimized

Non-Profit

• Conducted a survey for an advertising trade association to determine key topics for their annual conference.
• Conducted a study to determine the ability of Florida’s high technology businesses to the state and which potential advertising program is necessary to attract these businesses.

Pharmaceuticals

• Conducted focus groups with orthopedic surgeons for logo and advertising testing of a new product.
• Global Pain Management Study on Cox 2 Inhibitors and their advertising and marketing programs.
• Conducted focus groups in US to determine advertising programs for a European fitness company.

Publishing

• Conducted numerous advertising recall tests in Europe for a major information technology provider to test the recall of ads in business newspapers and journal in the following countries: the UK, France, Germany, Italy, Spain, Brazil, Argentina, Mexico, Japan, Australia and other nations.

• Attitude and usage quantitative tracking study for an industrial publishing firm.

• Quantitative Media surveys for advertising recall for a major producer of computers in Australia, Japan, Argentina, and Brazil.

• Quantitative survey in the UK of health care and financial industries which involved testing of a new product concept for software to enhance and/or replace E-mail.

• Conducted an advertising recall – readership study for the major business newspapers in Australia, Argentina, Brazil, and Japan. This quantitative study analyzed the awareness of the advertisement for a major technology company.

• Conducted a customer assessment study for a major publishing company of industrial directories. This quantitative study surveyed CD ROM users in the UK, France, Germany, and Italy. The study produced an assessment of the attitudes and usage of the CD ROM product.
• Conducted ongoing advertising effectiveness studies across Europe, Asia, and Latin America for multinational high tech firm.­
• Conducted multiple focus groups with a multinational IT company for their European advertising campaign.
• Conducted a study evaluating the effectiveness of advertisements targeted to professional radiologists in the UK, Germany, France, Italy, and Sweden.

• Recruited fifty radiographers in Germany, the UK, France, Italy, and Sweden via telephone to review and complete a questionnaire on advertising materials.

• Qualitative study to understand how the introduction of Microsoft’s Windows 2000 Data center operating system is likely to impact the large enterprise server market in the US and Europe.

• Qualitative research on school leaving examinations, admission assessment, teacher training and academic English language assessment on a worldwide basis.

• Qualitative study that surveyed IT professionals’ feelings about a large IT company based on their reaction to a proposed new advertising campaign.

• Conducted Internet-based interviews assessing European reactions to a leading computer manufacturer’s advertising campaign.

• Conducted a global call center in Europe for current, past and prospective advertisers and the effectiveness of their ads for a publisher of industrial directories.

• Conducted In-Depth Interviews and Online Survey to gain an understanding of how a publishing company’s customers allocate their time and budgets in regards to advertising, promotion, and marketing.

• Conducted an advertising effectiveness study on a print advertising campaign.

Software

• Quantitative media surveys for advertising recall for a major producer of computers in Australia, Japan, Argentina, and Brazil.

• Quantitative survey of market potential for an advertising publication in Asia, for example, Japan, Taiwan, South Korea, China, Singapore, and Thailand.
• Conducted ongoing advertising readership studies across Europe, Asia, and Latin America for a multinational high tech firm.­
• Conducted multiple focus groups with a multinational IT company for their European advertising campaign.

• Recruited fifty radiographers in Germany, the UK, France, Italy, and Sweden via telephone to review and complete a questionnaire on advertising materials.

• Qualitative study that surveyed IT professionals’ feelings about a large IT company based on their reaction to a proposed new advertising campaign.

• Conducted Internet-based interviews assessing European reactions to a leading computer manufacturer’s advertising campaign.

Travel & Tourism

• Conducted focus groups for a European airline to determine a new advertising campaign in the US.

• Tracking study to evaluate the effectiveness of advertising and promotional efforts to attract visitors to a travel destination.

• Quantitative interviews with European families vacationing in the US. Conducted focus groups for a European airline to determine a new advertising campaign in the US, specifically, Orlando, Florida.

• Intercept train travelers in San Francisco for an advertising awareness study

Selected Experience with Advertising Agencies

• Recruitment of focus groups for a consumer, B2B and pharmaceutical studies.

• Execution of new product concept testing studies.

• Conducted focus groups to test new advertisements.

• Conducted industry tracking studies to identify the middle market business opportunities in select industries.

• Conducted the recruitment of ethnography studies for a leading advertising firm.

• Conducted mall intercepts to determine consumers’ awareness level and shopping habits.

Sampling of Corporate Clients in Advertising

• 3M
• Advertising Age International
• Benton and Bowles
• Bertelsman
• Compaq Corporation
• Cramer and Kressel
• Educational Testing Service
• Fisher Healthcare Advertising
• Fleishman Hillard
• Foote, Cone and Belding
• Gallup & Robinson
• Grey Advertising
• Hewlett Packard
• IBM
• Information Access Company
• Intel
• Kodak
• Merck
• Microsoft Corp.
• Monsanto
• Nikkei
• Ogilvy & Mather
• Pfizer
• The Thomas Publishing Company
• Thomson
• Titan 360
• Young and Rubicam

• Conducted a three phase bar and street intercept study in Manhattan among drinkers in trendy bars for an Asian liquor considering US market entry.
• Conducted a global online survey on attitudes and behavior towards wine
• Conducted focus groups for a new beer can in US for a European beer manufacturer.
• Quantitative study among Hispanics living in L.A, Chicago and Houston in order to test 4 different alternatives of packages for a new product concept for beer in US.
• Conducted beer taste testing in NYC among high income beer drinkers.
• Conducted mall intercepts among several beer drinker segments for a US brewing company in the Houston Area
• Conducted focus groups for vodka in US.
• Conducted home visits to gain insight in the beer drinking habits, attitudes towards home beer drinking and draft beer.
• Developed, wrote, and optimized consumer insights and qualitatively checked feasibility and fitted to consumers.
• Developed, wrote, and optimized concepts belonging to the most promising consumer insights.
• Conducted a beer test in the US for a new product concept for light beer.
• Quantitative survey for a manufacturer of spirits in the USA and Europe.
• Conducted focus groups in several Asian countries for cognac drinkers.
• Conducted a taste test of alcoholic beverages in Puerto Rico.
• Conducted multi-phase intercept study at upscale bars in NYC to guide an Asian beer producer’s market entry.
• Taste testing of Japanese Shochu in the United States.
• Conducted mall intercepts among “blue collar” consumers of beer.
• Conducted  alcoholic beverage testing study in San Francisco
• Conducted a research study regarding Japanese Sake labels
• Conducted alcoholic beverage study in Poland, France and China

Selection of Our Current and Past Clients

Boston Beer Company

Coors

Grolsch

Heineken

Seagrams

Tecate

• Conducted an international study among pet shop owners concerning animal food.
• Secondary research on pet’s poop scooping.

• Conducted a quantitative and qualitative study about consumers’ opinion about the equipment rate and necessity of each option, expected price, preference and ideas for new options/features.
• Conducted ethnographic automotive studies on air fresheners in Brazil and China.
• Conducted a large car clinic in the NYC about Parking Sensor technology.
• Conducted an in-depth focus group and ethnographic study in NYC, LA and Seattle among Generation Y about their attitudes towards a new car concept.
• Conducted focus groups of very low-incidence car owners in the Los Angeles area
• Conducted a study about BMW buyers and non buyers to collect information about needs and preferences
• Conducted a global study on hybrid-electric vehicle (HEV), with particular emphasis on Argentina, Brazil, Chile, Mexico, Australia and New Zealand
• Conducted advertising effectiveness research and CAWI interviews in NYC among high income, low incidence European automobile drivers.
• Conducted qualitative discussion groups on the luxury car dealership experience among luxury car owners
• Conducted a large, low-incidence and luxury automotive study (F2F, CATI) in Washington DC.
• Conducted recruitment and fieldwork at a large car clinic in Los Angeles for a major European auto manufacturer
• Conducted an investigation of various sales literatures from a customer’s perspective on a European luxury automobile company.
• Conducted a quantitative and qualitative study about vehicle options (features)
• Conducted a large parking sensor study in the NYC metro area, involving complex logistical setup, fieldwork execution, test driving and equipment handling.
• Conducted fieldwork at a large, luxury car clinic in New York for a European auto manufacturer, involving simulators and in-depth fieldwork.
• Conducted a large scale quantitative study of US consumers’ attitudes toward premium gasoline.
• Conducted competitive assessments on firms in the wire harness business for the automotive and trucking industries
• Conducted a multi country quantitative study among consumers as well as professionals in Asia, North America and Europe, where the objective was to understand global attitudes towards electronic parts among consumers and professionals
• Conducted a market assessment on the market potential for auto-care products.
• Conducted a strategic research study on the Mexican automotive market including manufacturing, distribution, etc.
• Conducted a strategic information audit for a major automotive manufacturer that provided strategic and competitive information into the system on an ongoing basis.
• Conduct a competitor profile study on automotive components, producers, and distributors.
• Conducted a competitor study on two major OEM competitors which are distributors of automotive components.
• Conducted worldwide study of auto drives.  Conducted focus groups in the following countries: Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.
• Conducted a business Intelligence Study to research the competitive assessment of second stage manufacturing of automobile corporations.
• Conducted in-depth interviews on new advertising slogans for a high-end car.
• Corporate Advertising Image Study in US for a large European Automobile Manufacturer.
• Qualitative study for young Americans for automotive study in the US.
• Conducted study in Asia for the automotive testing equipment market.
• Conducted an image awareness advertising program for a global automotive manufacturer.
• Competitive assessment of a major car company in Thailand.
• Qualitative, in-depth interviews of users of new model SUVs.
• Identified purchasing trends and consumer automobile preferences of singles in US
• Conducted study to analyze current parking conditions of single spaces, municipal lots and muni-meters in New York City.
• Conducted in-depth low incidence fieldwork of automotive service satisfaction through in-depth CATI study.
• Conducted study regarding car owners and dealers. The scope of this study was to examine car buyers’ and car dealers’ experiences, behaviors and overall satisfaction levels with regards to automobile loan financing.
• Conducted on-site interviews at NY auto show to establish brand interest feedback for future planning.
• Conducted focus groups and home visits to gain insights on the role of a car in household, profiles of customers, buying and decision process.
• Conducted focus groups in the consumer and automotive industry with focus in the tires category regarding emotional values linked to functional benefits.
• Conducted online survey to analyze the attitude of car holders on their vehicles in UK, Germany, Russia and Australia.
• Consumer research (purchase decision, car strengths and weaknesses, image and brand perception) in New York City using focus groups.
• Automotive concept testing in China using in-dept interviews.
• Car clinic in the United states to test new car concepts in the luxury segment.
• Conducted market intelligence study on the market for aluminum wheels in the US.
• Created market analysis of the market for electric cars in the Americas.
• Conducted usability test on rental cars’ parking sensors.
• Conducted study to gain insight in customer satisfaction with car repair services.
• Conducted interviews with car dealers in the United States.
• Conducted focus groups for Yamaha motor owners/potential customers
• Conducted Chinese auto dealer study
• Conducted research study to test car and car concepts.
• Conducted a steering wheels report study in the US
• Conducted a research study regarding Electric Vehicles in the US
• Conducted a benchmarking research study regarding the Volvo Penta
• Conducted a research study regarding the Ford Gen IV motor
• Conducted a online and telephone research for machines and small engines
• Conducted a website usability research for a major car manufacturer

A Sample of Our Current and Past Clients

• Daimler
• Ford Motor Company
• General Motors
• Honda
• MINI
• MTS
• Nissan
• Hyundai
• Jaguar
• Rheoforge
• Shell
• Toyota
• Volvo North America
• Yamaha
• GMS Net
• Porche
• BMW

Appliances, Lighting, Gas and Electrical Products

• Conducted in-depth interviews with directors and officers in charge of procurement and supply chain logistics for manufacturers and distributors of appliances, lighting, and electrical components. Countries studied: Argentina, Brazil, China, Germany, Italy, Japan, Mexico, and Taiwan.
• Conducted in-booth surveys and intercepts on a trade show for a gas utilities manufacturer.

Automotive

• Strategic information audit for a major automotive manufacturer that gathered strategic and competitive information into the system on an ongoing basis.
• Competitive assessments on firms in the wire harness business for the automotive and trucking industries.
• The Mexican automotive market including manufacturing, distribution, etc.
• Competitor profiles of automotive components, producers, and distributors.
• Competitor study of two major competitors which are distributors of automotive components.
• Conducted worldwide study of auto drives.  Conducted focus groups in the following countries: Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.
• Business Intelligence Study to research the competitive assessment of second stage manufacturing of automobile corporations.
• Competitive assessment of Honda in Thailand.
• Competitive analysis of two major distributors of automotive components.
• Conduct 50 Interviews with respondents responsible for forklift purchases.
• Conducted study to identify potential buyers that are interested in buying of light metal parts for automotives.

Bicycle

• Conducted a business and market intelligence study on auto step less transmission systems for bicycles in the USA.

BOCs

• Strategic information audit for a major Bell operating company: analyzed corporate information needs, information flow, and information sources, and developed the prototype for a BI/CI system.
• Daily intelligence briefing for an RBOC company with interests in Europe and Asia.

Call Center and IVR

• Conducted a survey of procurement activities related to the purchase of PCs for large businesses.

Cell Phone Market

• Surveyed US corporate purchasers of cell phones regarding emerging technologies and future needs.
• Cellular systems management study conducted in 9 countries: China, Thailand, Australia, UK, Mexico, Brazil, Europe, the US, and Latin America.

Credit Cards

• Determine the universe for a large credit card company.
• Research study regarding business owners who have a debit card and use ATM’s/branch

CRM

• Conducted in depth interviews with CRM Software Vendors.

Desktop PCs

• Conducted telephone interviews with IT professionals who are involved in evaluating, recommending, or purchasing desktop PCs for their companies in Japan.

Electronic Components

• Acquisition study for a British-based electronic components manufacturer, evaluating which candidates represented a strategic fit with the company’s existing interests in the US and could facilitate the company’s entry into emerging markets.

Energy

• Secondary research on vertical-type small wind turbines.
• Market intelligence project on the global market for nuclear pressure vessels.

General Manufacturing Studies

• Interviewed CEOs of mid-sized manufacturing firms to determine the strategic issues facing their industry.
• Competitor profile of a major industrial packaging firm.

Glass Manufacturers

• Repositioned the brand strategy of a window manufacturing client to target professional contractors.

HR

• Conducted a large study among US HR managers about large scale contract HR management solutions.

IT Decision Makers

• Conducted in-depth interviews with senior level IT decision makers in the US, Europe, and Asia.
• Conducted focus groups with senior level IT decision makers regarding emerging network products and technologies.
• Conducted interviews with technology decision makers in small-to-midsized companies
• Video case study among CIOs, CTOs, IT Directors, Chief Architexts, Database Managers and other Senior IT staff with a significant level of influence on purchasing database products.

IT Spending

• Business intelligence study to assess IT spending in the Food and Beverage industry.
• Business intelligence study to assess IT spending in the Tool and Manufacturing industry.

IT Systems and Technology

• Interviewed CEOs of IT firms to identify strategic issues facing the industry.
• Quantitative study of data processing managers in the UK, France, Germany, Italy, Spain and the Benelux countries.
• Quantitative telephone study of data processing managers throughout Latin America, Mexico, Brazil, Argentina, Chile, Peru, Venezuela, and several Central American countries.
• Quantitative study of IT managers in the Banking and Healthcare industries regarding a new email product concept in the UK.
• In-depth interviews of senior technology professionals in Japan regarding their attitudes and usage of select technology products.

Mainframe Computers

• Study of the distribution and utilization of mainframe computers in Eastern Europe.
• Market potential for open-systems in China, Singapore, and Hong Kong.

Mailing Systems

• Market study for a large mailing systems firm that identified relevant technologies that could either be acquired or developed to protect its strategic position in the market.

Manufacturing Systems

• Conducted a worldwide study on computer-integrated manufacturing systems.

Middle Market Survey

• Market study of middle market IT decision makers in the US, Europe, and Asia.

Motors and Drives

• Market size, segmentation, and pricing study of the Motors and Drives market in Mexico and in Venezuela.
• Assessment of the Motors and Drives market in Mexico.

Networks

• Conducted focus groups with IT decision makers specializing in network technology.
• Quantitative research survey of network managers in the US from small, medium, and large firms.

New Technology

• Business intelligence study of the new technologies used in the production of credit cards.
• Conducted study to understand pharmaceutical and biotech areas regarding drug delivery systems and selection of product development and manufacturing companies to partner with for new technologies.

Office Furniture

• Conducted low-incidence office visit ethnography among B2b decision-makers who make the decision on office furniture procurement.

Packaging

• Conducted market intelligence study on the Indian aluminum can market.

Paper Mills

• Conducted global study of paper mill managers to analyze manufacturing techniques.

Pavement Marking – Reflective tape

• Global market study of reflective tape and pavement marking equipment.

PBX

• Market study analyzing technical specifications of PBX systems for a leading supplier in Canada.

Pharmaceuticals

• Conducted study to understand pharmaceutical and biotech areas regarding drug delivery systems and selection of product development and manufacturing companies to partner with for new technologies.

Photographic Film, Papers, and Chemicals

• Strategic information audit for a large manufacturer of photographic film, papers, chemicals, and related equipment and imaging systems.  Produced a monthly flow of competitive information into the system.

Portable Generator Sets

• Conducted study to understand the portable generator market concerning the market size and its segments, customer buying behavior and customer segments, competition, and channels that are used to deliver the product to the market.

Plastics

• Market study on how much polyethylene duct is consumer annually in deploying communications cables underground in the US
• Conducted a business and market intelligence study on plastic molding equipment in the USA.
• Conducted phone survey on Korean about the use of a plastic manufacturers products in this country/

Printers

• Quantitative study evaluating the market potential in European businesses for a new integrated printer system.
• Conducted mulit-function copier study with focus groups of IT administrators within companies.
• Conducted CATI Interviews with respondents who manage day to day print operations in UK, France, and Germany.

Stamps

• Conducted central location test of stamp users in Toronto.

Publishing

• Conducted complex B2B global sourcing and purchasing study for a major publisher, with hundreds of pages in reporting involving total results and subgroups.

Scales and Balances

• In-depth study of the market for scales and balances in China.
• Market size, potential, segmentation, pricing, and competitor framework for CAT scan equipment in Malaysia and Thailand.
• Conducted focus group study of the USA entrepreneurs’ perception of Poland under an economic standpoint. The study was in NYC, LA, and Chicago.

Security

• Conducted an in-depth study of the competitive market environment for building security fire alarms in China.
• Conducted a low incidence study across the United States among SMB managers who manage the security function at their companies.

Semi-Conductors

• Study of the semi-conductors market in Japan.
• Comparative study on semi-conductor fuel efficiency in the US vs. Europe.

Shipping

• Competitor profile of COSCO Container Lines in Beijing, China.
• Conducted study to tailor offers and services to decision-makers in the Transport Sector / Air Cargo Shipping Industry.

Software

• Interviewed CEOs of major Software firms to identify strategic issues facing the Software industry.
• Qualitative study on the successes and failures of knowledge-based systems.
• Conducted study to understand how people use a particular program and how the purchase decision is influenced and made within businesses of differing sizes.

Sourcing

• Market Intelligence Study of domestic sourcing for industrial firms

Technology Applications

• Conducted telephone interviews for a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina.
• Manufacturing market study analyzing a factory monitoring system that evaluates a foreign manufacturer on multiple safety issues.
• Quantitative study of interviews with engineers in Japan and Taiwan to determine their usage of technical products.

Telecommunications

• In-depth, competitive assessment of eight global Telecommunications suppliers.

Textiles

• In-depth interviews with managers of flocked fabrics plants in Japan to determine a new competitive fabric technology.

Tool Industry

• Monitored over 32 companies’ competitive effectiveness to analyze the Tool industry in the US market.

Transportation

• In-depth assessment of the Transportation industry: overall strategic direction of the industry, company profiles, use of information technology and systems.
• Competitive assessment of technology usage in the automotive and trucking industries.
• Conducted a supply chain and transportation study in Europe and Japan.

Water Filtration Systems

• Comprehensive evaluation of water filtration systems in Europe and in Asia, assessing technology, competitors, and potential opportunities.

Wireless

• Quantitative survey of B2B wireless users in China, evaluating market potential and the future of the market.
• Survey of IT decision makers regarding issues of wireless communications in their businesses.

Unified Messaging Market

• Market intelligence study of the Unified Messaging market in the US.

A Sample of Our Past and Present Clients

• 3M Traffic Control Materials
• Acer
• Alphabet Company
• Amway
• Apple
• Applied Materials
• AT&T
• Avery Dennison
• Bain & Co.
• Bell South
• Bellcore
• Brady Corp
• Cisco
• Closures Manufacturers Association
• Connect Teleservices, LLC
• Covidien Respiratory and Monitoring Solutions
• Continuum
• Cummins
• Daimler
• Digital Equipment Corporation
• Diversy Lever
• Dremel
• Eastman Kodak
• EC21
• Electronic Data Systems
• Elf Aquitaine
• Exxon-Mobil
• Fasson – Roll Division
• Five Twelve Group
• Fleishman Hillard
• Ford Motor Company
• Genecor
• General Electric
• General Motors
• Grainger
• GTE Information Services
• Hewlett Packard
• Hill-Rom
• IBM
• In-Sink-Erator
• Itvasline
• Johnson Controls
• Kohler
• Milliken and Compan
• Motorola
• MTS
• Nicholson Kovac, Inc.
• Nikkei
• Nissan
• Nokia
• Nortel
• Pacific Bell
• Parsons Brinckerhoff
• Pitney Bowes
• Pohl-Boskamp
• Polaroid Corporation
• Reliance Electric
• Rexam Graphics
• Rinnai
• Samsung
• SC Johnson Wax
• Seaquist Closures
• Sensormatic Electronics Corporation
• Shell
• Siemens
• Simplex Corporation
• Southwestern Bell
• Springer-Verlag
• Stanley Works
• Steelcase
• Teikoku Databank America
• Thomas Publishing
• Toyota
• Union Pacific
• Unisys
• United Technology
• Volvo North America Corp.
• W.R. Grace & Company
• Whirlpool Corporation
• Wirelution

Brand Image

• Brand image study for a major airline conducted via CATI in US and the UK.  Respondents were international leisure and business travelers.
• Conducted mall intercepts in US on consumers attitudes toward retail clothing store brand names.
• Conducted focus groups for brand name items.
• Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.
• Quantitative Glass Manufactures Brand Image Survey in US.
• Quantitative Brand Image Survey for a Glass Manufacturer.
• Conducted an intercept study on brand image for food companies
• Conducted brand image and effectiveness study regarding a furniture company

Brand Equity

• Global Branding study for confectionery firms for an Asian advertising company.
• Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina.  We conducted a pre and post wave of telephone interviews discussing these media campaigns.
• Conducted a brand equity and awareness study on the North American furniture market.
• Conducted a brand equity and brand research strategy study for a major aerospace company in the North American market.  In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this research to refine their marketing strategies and to inform next generation aircraft engine initiatives.
• Conducted research of brand loyalty, for an online quantitative questionnaire.

Brand Identity

• Conducted mall intercepts in the US on consumers attitudes toward retail clothing store brand names.
• Conducted focus groups for brand name items.
• Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.
• Conducted IDI’s with journalists and analysts regarding their brand identity / awareness for Solar Panels

Brand Strategy

• products, global branding successes, and failures.
• Conducted a European Brand Solution Study with radiologists.
• Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.
• Successful Brand Management Techniques in US Retail Industry.
• Repositioned the brand strategy of a window manufacturing client to target professional contractors.
• Conducted IDIS to evaluate the corporate brand slogans of a mayor cell phone manufacturer

• Competitive Intelligence Study on pre-polymer toll manufacturing.
• Global product positioning study in the power surge protector market.
• Conducted a global intelligence study on Solar panel manufacturers.
• Market structure study of the Phenolic Resin market in the US for a competitor analysis.
• Conducted a major global corporate image study among high level executives, key opinion leaders, executives, stakeholders, and government officials for a large European Oil and Gas company.
• Market structure study of the Epoxy Resin market in the US for a competitor analysis.
• Competitive study of a firm’s production of a pesticide in Israel.
• Competitor profile of a producer of inorganic chemicals in France.
• Global monthly newsletter that focused on its peer competitors in Europe, new products and applications in the plastics, glass, and rubber segments of the automotive industry.
• Market study of flame-retarding ETP in China.
• Monthly tracking of European chemical manufacturers.
• Competitive pricing study of fertilizers in Australia and in France.
• Quarterly reports of competitive activities of Bromine producers in Japan.
• Market study that determined the market size for disinfectant products in hospitals and hotels.
• Strategic information audit for a leading worldwide manufacturer of specialty glasses and related inorganic materials: interviewed key company executives, analyzed the information flow and sources, and developed a BI/CI tracking system for R&D personnel within the firm.
• Competitor profile of a European conglomerate with interests in petroleum, crude oil, energy, chemicals, and financial services.
• Strategic information audit for a large public utility firm: analyzed the flow of documents, consulted with international marketing team, and recommended the optimum business intelligence system.
• Interviewed CEOs of chemical and energy firms regarding the strategic issues facing their industries.
• Strategic information audit of a public utility firm, resulting in a BI/CI tracking system.
• Worldwide study on the state of the utilities industries in Asia, Latin America, and Europe, including an extensive analysis of global demand, privatization, strategic alliances, and future of the industry, on a country-by-country basis.
• Study on the market size, potential, and structure of the closures industry in the US.
• Study on the state of blister packaging versus traditional closures packaging.
• Study for the global market opportunities in the auto chemicals market, covering the UK, France, Germany, Spain, Italy, and the Benelux countries.
• Analyzed the market feasibility for enzymes in the textile industry in China by surveying over 100 plants, dye houses, and distributors throughout China.
• Market Intelligence Study for the Countertop Solutions Market in the US.
• Competitive Intelligence Study on Solid Surface Industry.
• Quantitative Brand Image study for industrial cleaning products in the US and Europe by end-use market segments.
• Conducted market size and assessment study of the US Market for Phenolic resins and their end-use market segments.
• Conducted a study which evaluated select polymer/oligomer mixtures used to create specialty polyurethane foams.
• Conducted a new business development project for a new safety outlet device.
• Conducted a Global Market Intelligence study for a power systems company.
• Market study on how much polyethylene duct is consumer annually in deploying communications cables underground in the US
• Conducted a global Genset end-user requirements & perception study.
• Market Intelligence Study for a company in a chemical sector.
• Conducted a Market Intelligence study for a manufacturer of salt and chemical products.
• Conducted business intelligence study using expert interviews with entry-mid professionals of major chemical corporations.
• Conducted quantitative survey in order to gather and analyze data relating to perceptions and expectations of a major chemical company and its competitors in the United States.
• Conducted expert interviews in order to gain insight in the solar market, i.e. brand-identity and solar-panel awareness.
• Market study and procedure in establishing a solar power plant in France.
• Market intelligence project on the global market for nuclear pressure vessels.
• Conducted a market analysis of the gas membrane market in the US and Japan.
• Conducted a study for North America Pipeline Companies, a Standard Systems study
• Conducted In-Depth Interviews in Bangkok regarding soap
• Conducted research study regarding car oil.

A Sampling of Our Past & Present Clients in the Chemical and Energy Industries

• Arizona Public Service
• Ashland Chemical
• Atochem
• Bayer
• Bourns
• Compass Minerals
• ConEdison
• Cummins
• Dow
• E.I. Du Pont de Nemours and Company
• Elf Aquitaine
• Exxon
• Genencor
• Georgia Pacific
• Kohler PETROBRAS
• Milliken and Company
• PETROBRAS
• Southern Company
• The Clorox Company

• Conducted focus groups in Asia for teens attitudes toward Western clothing
• Conducted recruitment and usability testing for a new infusion set to be used with an insulin pump for diabetic children and adults.
• Conducted low-incidence recruitment on target segment of parents and students for technology in educational testing across the US.
• Conducted recruitment and designed screener for IDIs of moms with infants.
• Conducted a girls’ toy test in France and Germany with focus groups
• Conducted a global doll house study with focus groups, study covered Asia, Europe and Latin America
• Conducted focus groups in the US for a new product concept for a toy
• Conducted low-incidence recruitment on parents, students, and teachers for classroom technology study in NYC
• Conducted focus groups with Asian and Hispanic children in the US regarding their attitude toward dolls
• Conducted a competitive intelligence study for a major toy manufacturer on new product development strategies
• Conducted several focus groups on “brainstorming” for a new product development strategy for a toy manufacturer
• Conducted a competitive intelligence study for retailers in the toy business
• Conducted a market assessment of the video gaming industry for children
• Conducted a study in Birmingham, UK for the feasibility of a fast food location
• Conducted international study for a big baby product designer
• Conducted competitive intelligence study to identify suppliers of ingredients for baby formulas
• Conducted an online and field study for children with RSI
• Conducted a research regarding children diagnosed with ADHD

A Selection of Our Current and Past Clients

• Coleco
• Fisher Price
• Gadlight
• Netvision
• Toys R Us