Selected Experience in Advertising & Advertising Effectiveness

Automotive

  • Conducted in-depth interviews on new advertising slogans for a high-end car.
  • Corporate Advertising Image Study in the USA for a large European Automobile Manufacturer.
  • Conducted research study in targeted countries regarding company’s brand essence and current slogans.
  • Conducted a global qualitative and quantitative study regarding car owners over the world.

Chemicals

  • Conduced focus groups for the effectiveness of an advertising campaign.
  • Conducted in-depth interviews for a global chemical company to assess the effectiveness of their advertising in North America.

Confectionary

  • Global Branding Study for confectionery firms for an Asian advertising company

Consumer

  • In-depth interviews of executives who are purchasers of advertising in Asia, Latin America, and Europe. Evaluated how they spend their advertising budgets and media needs.

Food

  • Focus groups in seven countries worldwide on advertising.
  • Conducted focus groups in over fourteen countries to determine a Global Advertising campaign.

Healthcare

  • Conducted study for hearing aid manufacturer to obtain qualitative insight into how their ads are perceived, including which atmosphere they create and how they might be optimized

Non-Profit

  • Conducted a survey for an advertising trade association to determine key topics for their annual conference.
  • Conducted a study to determine the ability of Florida’s high technology businesses to the state and which potential advertising program is necessary to attract these businesses.

Pharmaceuticals

  • Conducted focus groups with orthopedic surgeons for logo and advertising testing of a new product.
  • Global Pain Management Study on Cox 2 Inhibitors and their advertising and marketing programs.
  • Conducted focus groups in US to determine advertising programs for a European fitness company.

Publishing

  • Conducted numerous advertising recall tests in Europe for a major information technology provider to test the recall of ads in business newspapers and journal in the following countries: the UK, France, Germany, Italy, Spain, Brazil, Argentina, Mexico, Japan, Australia and other nations.
  • Attitude and usage quantitative tracking study for an industrial publishing firm.
  • Quantitative Media surveys for advertising recall for a major producer of computers in Australia, Japan, Argentina, and Brazil.
  • Quantitative survey in the UK of health care and financial industries which involved testing of a new product concept for software to enhance and/or replace E-mail.
  • Conducted an advertising recall – readership study for the major business newspapers in Australia, Argentina, Brazil, and Japan. This quantitative study analyzed the awareness of the advertisement for a major technology company.
  • Conducted a customer assessment study for a major publishing company of industrial directories. This quantitative study surveyed CD ROM users in the UK, France, Germany, and Italy. The study produced an assessment of the attitudes and usage of the CD ROM product.
  • Conducted ongoing advertising effectiveness studies across Europe, Asia, and Latin America for multinational high tech firm.­
  • Conducted multiple focus groups with a multinational IT company for their European advertising campaign.
  • Conducted a study evaluating the effectiveness of advertisements targeted to professional radiologists in the UK, Germany, France, Italy, and Sweden.
  • Recruited fifty radiographers in Germany, the UK, France, Italy, and Sweden via telephone to review and complete a questionnaire on advertising materials.
  • Qualitative study to understand how the introduction of Microsoft’s Windows 2000 Data center operating system is likely to impact the large enterprise server market in the US and Europe.
  • Qualitative research on school leaving examinations, admission assessment, teacher training and academic English language assessment on a worldwide basis.
  • Qualitative study that surveyed IT professionals’ feelings about a large IT company based on their reaction to a proposed new advertising campaign.
  • Conducted Internet-based interviews assessing European reactions to a leading computer manufacturer’s advertising campaign.
  • Conducted a global call center in Europe for current, past and prospective advertisers and the effectiveness of their ads for a publisher of industrial directories.
  • Conducted In-Depth Interviews and Online Survey to gain an understanding of how a publishing company’s customers allocate their time and budgets in regards to advertising, promotion, and marketing.
  • Conducted an advertising effectiveness study on a print advertising campaign.

Software

  • Quantitative media surveys for advertising recall for a major producer of computers in Australia, Japan, Argentina, and Brazil.
  • Quantitative survey of market potential for an advertising publication in Asia, for example, Japan, Taiwan, South Korea, China, Singapore, and Thailand.
  • Conducted ongoing advertising readership studies across Europe, Asia, and Latin America for a multinational high tech firm.­
  • Conducted multiple focus groups with a multinational IT company for their European advertising campaign.
  • Recruited fifty radiographers in Germany, the UK, France, Italy, and Sweden via telephone to review and complete a questionnaire on advertising materials.
  • Qualitative study that surveyed IT professionals’ feelings about a large IT company based on their reaction to a proposed new advertising campaign.
  • Conducted Internet-based interviews assessing European reactions to a leading computer manufacturer’s advertising campaign.

Travel & Tourism

  • Conducted focus groups for a European airline to determine a new advertising campaign in the US.
  • Tracking study to evaluate the effectiveness of advertising and promotional efforts to attract visitors to a travel destination.
  • Quantitative interviews with European families vacationing in the US. Conducted focus groups for a European airline to determine a new advertising campaign in the US, specifically, Orlando, Florida.
  • Intercept train travelers in San Francisco for an advertising awareness study

Selected Experience with Advertising Agencies

  • Recruitment of focus groups for a consumer, B2B and pharmaceutical studies.
  • Execution of new product concept testing studies.
  • Conducted focus groups to test new advertisements.
  • Conducted industry tracking studies to identify the middle market business opportunities in select industries.
  • Conducted the recruitment of ethnography studies for a leading advertising firm.
  • Conducted mall intercepts to determine consumers’ awareness level and shopping habits.

Sampling of Corporate Clients in Advertising

  • 3M
  • Advertising Age International
  • Benton and Bowles
  • Bertelsman
  • Compaq Corporation
  • Cramer and Kressel
  • Educational Testing Service
  • Fisher Healthcare Advertising
  • Fleishman Hillard
  • Foote, Cone and Belding
  • Gallup & Robinson
  • Grey Advertising
  • Hewlett Packard
  • IBM
  • Information Access Company
  • Intel
  • Kodak
  • Merck
  • Microsoft Corp.
  • Monsanto
  • Nikkei
  • Ogilvy & Mather
  • Pfizer
  • The Thomas Publishing Company
  • Thomson
  • Titan 360
  • Young and Rubicam
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