Selected Experience in the Alcoholic Beverage Industry

Conducted a three phase bar and street intercept study in Manhattan among drinkers in trendy bars for an Asian liquor considering US market entry.
Conducted a global online survey on attitudes and behavior towards wine
Conducted focus groups for a new beer can in US for a European beer manufacturer.
Quantitative study among Hispanics living in L.A, Chicago and Houston in order to test 4 different alternatives of packages for a new product concept for beer in US.
Conducted beer taste testing in NYC among high income beer drinkers.
Conducted mall intercepts among several beer drinker segments for a US brewing company in the Houston Area
Conducted focus groups for vodka in US.
Conducted home visits to gain insight in the beer drinking habits, attitudes towards home beer drinking and draft beer.
Developed, wrote, and optimized consumer insights and qualitatively checked feasibility and fitted to consumers.
Developed, wrote, and optimized concepts belonging to the most promising consumer insights.
Conducted a beer test in the US for a new product concept for light beer.
Quantitative survey for a manufacturer of spirits in the USA and Europe.
Conducted focus groups in several Asian countries for cognac drinkers.
Conducted a taste test of alcoholic beverages in Puerto Rico.
Conducted multi-phase intercept study at upscale bars in NYC to guide an Asian beer producer’s market entry.
Taste testing of Japanese Shochu in the United States.
Conducted mall intercepts among “blue collar” consumers of beer.
Conducted alcoholic beverage testing study in San Francisco
Conducted a research study regarding Japanese Sake labels
Conducted alcoholic beverage study in Poland, France and China