Advertising

  • In-depth interviews of executives who purchase advertising in Asia, Latin America, and Europe, evaluating how they spend their advertising budgets and their media needs.

Apparel

  • Quantitative study on apparel in the UK and Germany.
  • Market study in the US for women’s apparel.
  • Market study in the US for infant wear.
  • Market study in the US for swimwear.
  • Market study in the US for menswear.
  • Market study in the US for fabrics.
  • Market study for upscale women’s apparel and accessories.
  • Market study for sneakers in Japan.
  • Intercept study on mid-level apparel stores in France, Spain, and South Korea

Automotive

  • Global qualitative study of automobile drivers and consumers in Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.
  • US survey of consumers to determine their attitudes about using premium gasoline.
  • Conducted focus groups with consumers who have purchased high-end cars.

Beverage  – Non Alcoholic

  • Analysis of the market for Japanese coffee makers.
  • Organized a discussion panel of mothers and single people for a juice manufacturer.
  • Conducted focus groups for global beverage company.
  • Market intelligence survey to determine the market size, potential, and optimum distribution of a drink product from Mexico into India.

Beverages – Alcoholic

  • Conducted focus groups for a new beer can in the US.
  • Quantitative study for a new product concept for beer in the US.
  • Conducted focus groups for vodka in the US.

Credit Cards

  • Conducted global quantitative study of consumer credit card usage in Europe, South Africa, the Middle East, Asia, and Latin America.

Consumer Preference Studies

  • Quantitative study that determined consumer preferences for imaging equipment.
  • Interviewed affluent women to study their spending habits.
  • Conducted a study to determine whether or not a particular brand’s store conforms to its overall brand identity.

Consumer Readership Studies

  • Evaluation of reading trends for publications in Latin America, determining who read selected magazines and their attitudes and level of usage.

Competitive Intelligence Studies

  • Quantitative study covering the US, Puerto Rico, and the Dominican Republic to determine what competitive products are produced in those countries and how they are promoted.
  • Business intelligence study about the competitive environment of the cutlery market in Europe and Latin America.
  • Field research to locate and purchase competitive coffee maker products in the UK, Spain, and Germany.
  • Evaluation of competitive air filtering systems for consumers in Italy, France, Germany, the UK, and Spain.
  • Competitive evaluation of air treatment products and filtering systems.
  • Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.
  • Competitive analysis of the R&D departments of large consumer products firms.
  • Market intelligence study covering apparel and infant wear offerings of mass merchandisers in the retail industry.
  • Created a competitor profile for a major consumer products firm.
  • Global strategy competitive assessment for consumer goods and packaged foods supplier.
  • Analysis of the reorganization of a major player in the consumer products industry and its implications for the firm.
  • In-store interviews with business owners in Chinatown, New York.
  • Competitive Intelligence Study on the Contact Lens and Contact Solutions Markets in the US
  • Conducted a competitor analysis on the aroma care and insect killer markets in the US.

Electronics

  • Conducted consumer surveys to determine preference for consumer electronic equipment.
  • Conducted consumer surveys in the digital camera market.
  • Conducted focus groups for US consumers to test new consumer products in the digital camera market.
  • Conducted national and international market study regarding flat panel plasma and LCD televisions.
  • Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.
  • Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.
  • Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.
  • Conducted focus groups on MP3 usage.
  • Market study on TV callbacks.
  • Conducted consumer intercept study at a major convention center in New York.
  • Conducted study to understand how people use a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.
  • Conducted research study on users of the Mac operating system.
  • Conducted focus groups of mobile phone users who reflected market share of top brands.
  • Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.
  • Conducted feasibility study to assess the launch of AV products in various Asian markets.
  • Conducted interviews in Israel and South Africa with TV purchase decision-makers who had recently purchased an LCD TV
  • Conducted a qualitative study on home theater.
  • Conducted focus groups and qualitative research on a new headphone packaging program.

Fast Moving Consumer Goods

  • Evaluated of the top worldwide packaged goods firms on a regional basis.
  • Interviewed CEOs of mid-sized consumer products firms to determine the strategic issues facing their businesses.
  • Conducted CATI interviews with ordinary consumers who have shopped at a combination of different supermarkets in the greater London area to evaluate their shopping experience and needs.

Fitness

  • Conducted focus groups in gyms in Chicago and Los Angeles to test a new watch.
  • Conducted a study of US consumer attitudes toward physical fitness.
  • Conducted focus groups in San Francisco with consumers regarding their acceptance of a new general nutrition product.
  • Evaluation of the fitness market in Europe.
  • Conducted advertisement pre-test for consumer fitness product advertisement in the US.

Household Appliances and Products

  • Ongoing competitive tracking for a manufacturer and distributor of a wide variety of household products.
  • Conducted interviews and made home visits to recent purchasers of bagless vacuum cleaners in the US.
  • Research and development study for new product ideas for kitchens and bathrooms
  • Market intelligence and competitive intelligence studies on home remodeling and decorating trends.
  • Analysis of the household plant market.
  • Market feasibility study for household electronic air fresheners and insecticides in Germany and Brazil.
  • Focus groups for consumers on their attitudes to a new generation of blenders in the UK, France, and Germany.
  • Market study in the US for home furnishings.
  • Market study in the US for placemats.
  • Conducted mail intercepts for an air conditioner and dehumidifier study in the US.
  • Conducted a coffee maker market study in Japan, Germany, Spain and the UK.
  • Conducted a cutlery study in Europe, Asia, and Latin America.
  • Conducted study to gain insight from high-end consumers about the appearance and design of various home electronics.
  • Conducted market study to obtain information on developing new concepts and generating ideas for refrigerators.
  • Conducted study for a home security system company
  • Conducted home visits with people who own front-loading washing machines and Frrench-door style refrigerators
  • Conducted focus groups for consumers on their opinion to a future concepts of coffee machines

IC Recorder

  • Market study for IC Recorders in the US surveying retail outlets’ product offerings.

Juvenile

  • Market evaluation of the Juvenile Lifestyle market.
  • Conducted survey on teen cell phone usage.
  • Conducted focus groups in Japan and the UK to determine competitors to a popular children’s book series sold through a major book retailer.
  • Conducted in-depth interviews regarding diaper usage.
  • Conducted recruitment and designed screener for IDIs of moms with infants.

Luxury Goods

  • Conducted jewelry study for a high-end company.

Market Repositioning Studies

  • Conducted study on French-speaking Canada to determine competitive literature and repositioning of consumer products.

Market Segmentation Studies

  • Evaluation of the market size, segmentation, distribution, wholesale, retail pricing, and potential acquisition candidates for the mattress market in Mexico.
  • Competitor and market segment tracking studies in the personal care and household products sectors to pinpoint market opportunities in established and emerging markets.

Men’s Razor Products

  • European quantitative study on a new men’s razor product.
  • Interviewed barbers and African American men who shave their heads and/or faces with razors in order to analyze a variety of facial care and shaving products.

Packaging

  • Child-resistant packaging survey in the US on customer attitudes toward traditional closure packaging vs. blister packs.
  • Conducted recruitment and moderation of high end headphone users for packaging design study.

Psychographic Studies

  • Conducted several focus groups on the living standards of Hispanic and Asian groups.
  • Conducted focus groups analyzing the attitudes of different ethnic groups toward different types of music.
  • Conducted in-depth interviews for a qualitative study on the understanding of consumer associations with new and existing brand names.

Watches

  • Usage of consumer watches in the US: demographics, attitudes, and pricing for market positioning.

Sample of our Past and Present Clients

  • Advertising Age International
  • American Home Products
  • Amway Corporation
  • Apple
  • Bausch & Lomb
  • Biomist Technology
  • Cartier
  • Citizen Watch Corporation
  • Closure Manufacturers Association
  • Colgate-Palmolive Company
  • Coors
  • Dekko Heating Technologies
  • Eastman Kodak Company
  • Estee Lauder
  • Farallon Capital
  • Ford Motor Company
  • Global Focus
  • Grolsch
  • Heineken
  • Infocomm. International
  • IPS
  • Jacob Javits
  • LG
  • Life Fitness
  • Mars
  • Mastercard International
  • Philip Morris
  • Polaroid
  • Procter and Gamble
  • Round Table Research
  • Samsung
  • SC Johnson Wax
  • Seagrams
  • Sennheiser
  • Sunstar
  • Synovate
  • Tesco
  • The Dial Corporation
  • The Gillette Company
  • Time International
  • Toys R Us
  • Unilever
  • Visa International
  • Warner Lambert Chicle Group
  • Whirlpool Corporation
  • Wyeth Nutritional