If you need to measure consumer, customer, supplier or employee attitudes across a country or a wide geographical area, you may want to consider online focus groups. Online focus groups have the benefit of cost savings for travel for the client and the respondents. SIS employs skilled moderators for online focus groups as the moderator must be able to elicit participation and responses from the individuals without the face-to-face interaction and observation of the respondents’ facial expression. Another advantage is the cost savings of transcriptions as the responses are already in digital format. A disadvantage of online focus groups is the set up fee that can be costly.