While online surveys have captured much of the market, telephone surveys are still necessary to hear the “voice of the customer.” Telephone surveys offer “valuable and rich” information about customers, competitors, key opinion leaders, C-Level executives, patient and physician interviews, information technology, retail and industry executives. With unstructured interviews and with open ended questions, we can capture insights from respondents that cannot be captured from online surveys.
We also utilize a CATI [computer assisted telephone interviews method in addition to WEB or online surveys. This mixed mode method guarantees a higher rate of completion. We can help you to: