ETHNOGRAPHY STUDIES
SIS has developed a core competency in ethnography market research and home visits, particularly in consumer goods and electronics industries.
EYE TRACKING AND SENSORY RESEARCH
Sensory research delivers “heat maps” of consumers’ physiological reaction to a wide range of products.
I-HUTS [IN HOME USABILITY TESTS]
in-home usability tests or IHUTS are an effective method to measure consumers’ reactions to your products.
NEW PRODUCT CONCEPT TESTING
Concept testing solutions provide detailed data and guidance for confident decision-making — involving multiple layers of insight via integrated research methods.
ONLINE FOCUS GROUPS
If you need to measure consumer, customer, supplier or employee attitudes across a country or a wide geographical area, you may want to consider online focus groups.