CONSUMER RESEARCH – SIS CONSUMER INSIGHTS

Established in 1984, SIS has delivered value to clients with our insights from consumer research. In this very fast-paced and “connected” world, manufacturing and marketing firms are faced with the problem of measuring and tracking consumer behavior that is increasingly influenced by new products,  technology, and disruptions in traditional ways of shopping, eating, traveling, etc.  For the past 25 years, SIS has a knowledge base and consumer panels in the US, North America, Europe, Asia, Southeast Asia, and the Middle East and Africa.

SIS can help you with:

  • Advertising effectiveness testing
  • Automotive research – car clinics
  • Consumer interviews and focus groups
  • Ethnography – home visits
  • In-Home use tests
  • Online panel consumer research
  • Retail shop alongs
  • Sensory research
  • Street and mall intercepts
  • Taste test
  • Tracking projects

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