CENTRAL LOCATION TESTS

Central location tests are an excellent method for both qualitative and quantitative research to test new product concepts.  We have found that consumers are very willing to participate in these tests in a wide range of industries, e.g. food and beverage, retail products, consumer electronics, home appliances.  SIS can test your new product concepts in the US, EMEA, Latin America, Southeast Asia and the Asia Pacific region at our facilities in these regions.

We employ the following methods for central location tests:

  • in-house recruitment and interviewers
  • paper and pencil method
  • ipad data collection
  • in-house moderators
  • monadic testing
  • strict quality control of the data
  • analysis and reporting of the data

Contact us for quotations on our central location tests @research@sisinternational.com

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